When all the creative moves through one logistics platform to all media placements across markets, insight is naturally revealed in front of your eyes.
Which creative assets are being used — where, when, by whom?
Which produced assets (gulp) aren’t being used?
Which creative is being used for which media placement by market?
Are all assets running in compliance with usage rights and which are nearing expiration?
Which creative is performing the best across digital channels?
What is the return on our production and media investment?
Understand the return on production investment.
We see 20-48% of assets produced for global toolkits sitting unused.
With more content produced in more shapes and sizes than ever before, see which stories are lighting up which screens.
Eliminate costly risk because deployment and rights management are integrated together.
See engagement metrics in near real-time and optimize on the fly.
Analyze production costs, talent & rights spend and media investment for true ROI.