At the intersection of Creative and Logistics, a million moving parts come together into one clear view.
We manage and move creative at the speed of media to any destination, anywhere in the world, in compliance with usage rights.
Extreme Reach makes easy work of an intensely challenging marketing landscape and an equally complicated infrastructure under the global advertising ecosystem. As the first
and only complete creative logistics solution, we restore control, provide visibility of the entire creative-to-media supply chain, and reveal insights that drive business.
Let's meet today's challenges and prepare for a flourishing future.
Problems We Solve
Benefits of Creative Logistics
Brands produce more content than ever before.
Spreadsheets, file folders and the human brain can no longer handle the gargantuan task of creative asset management, opening brands and agencies up to risk, slow-downs and costly errors.
The solution is cloud centralization.
The transformation of TV unlocks new possibilities.
When every path to every destination is integrated in one platform, plans can shift as fast as consumer behavior. Point solution stacks are no longer tenable or scalable.
The solution is seamlessly integrated linear TV delivery, video ad serving and rights management.
This is unacceptable in today’s modern, technology-enabled world.
Brands and agencies need to see everything and know everything as their creative is deployed across markets and a fragmented media landscape. Opaqueness is the enemy of agility.
The solution is one complete and well-lit logistics platform.
When all the creative moves through one logistics platform to all media placements across markets, insight is naturally revealed in front of your eyes.
Which creative assets are being used — where, when, by whom?
Which produced assets (gulp) aren’t being used?
Which creative is being used for which media placement by market?
Are all assets running in compliance with usage rights and which are nearing expiration?
Which creative is performing the best across digital channels?
What is the return on our production and media investment?
Understand the return on production investment.
We see 20-48% of assets produced for global toolkits sitting unused.
With more content produced in more shapes and sizes than ever before, see which stories are lighting up which screens.
Eliminate costly risk because deployment and rights management are integrated together.
See engagement metrics in near real-time and optimize on the fly.
Analyze production costs, talent & rights spend and media investment for true ROI.
Global Video Ad Delivery
ER makes video teams more efficient and eliminates common pain points in the ad serving workflow. Streamline and automate your day-to-day, from creative sourcing to ad prep and transcoding, to campaign deployment and reporting.
Video Ad Serving powers the transformation of "TV"
Ad Serving >
Partners & Integrations >
Advanced Creative >
• Nielsen Watermark
The world's largest linear TV delivery network.
ER is the only TV logistics solution that connects directly to both post-production houses and traditional TV destinations across the globe. With the fastest and most reliable solution, we're proud to be the most trusted partner to the media ecosystem.
Key integrations streamline processes, reduce errors, and save money:
The undisputed leader in direct response advertising.
Specializing in short and long-form ad delivery, ad customization and voiceover, editing, content prep, and campaign performance tracking.
Talent & Rights Management
We offer the only Talent & Rights solution that's seamlessly integrated with omnichannel delivery — an imperative for precision compliance across all screens, everywhere. Long-time leadership and a full suite of products for all talent payment, business affairs and rights management needs. From real-time cost estimation, to contract negotiation, to on-time talent payments, every detail is covered.
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Reporting, Analytics & Insight
Creative Logistics illuminates everything you need to see and know.
One supply chain enables cross-media reporting and analytics, providing a holistic view of all creative usage and campaign activity in near real-time. Agnostic and actionable insights reveal themselves as a powerful byproduct of a seamless process. Reporting includes:
• Asset use, reuse, waste
• Local adaptation activity
• Talent payments, rights management
• Creative performance
• Digital engagement metrics
• Conversion tracking
• And much more...
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Creative Asset Management
An easy-to-use yet robust hub to store, manage and share creative assets for all brand, agency and production partners around the world.
Designed for the unique needs of video-centric marketers
Powerful keyword management and search engine
One view of use, reuse, waste, regional adaptation, archive
Enterprise-grade security with user-defined permissions
Integration with DAM systems,
Talk with a Creative Asset Expert Today >
Talk to a DR Expert
CTV | OTT | Addressable | Mobile | Desktop | VOD
Problems We Solve
Benefits of Creative Logistics
The forces of fragmentation are very real — from media consumption to marketing tech stacks to exploding demands on content creation.
A logistics approach to marketing operations is the solution to fragmentation. As a single global omnichannel activation platform, powered by over 1,000 experts, Extreme Reach is mission control for brands and agencies.
Optimization and agility require all the information necessary to make the best decisions quickly.
Extreme Reach provides complete visibility of all team activity and creative asset usage throughout the entire process from production to deployment across all media types in every market.
Seamless end-to-end logistics is the means to the true end-benefit — reporting, analytics, and insights that drive success.
The truth reveals itself as a powerful byproduct of the workflow when all the creative is married with the media plan in one activation platform. Creative logistics illuminates everything you need to know about creative usage, waste, performance and ROI.