Extreme Reach is the biggest company you may not know.
Our broad and deep portfolio of products and services power different aspects of the content creation process, the way assets are prepared and delivered to screens, and/or how all the talent in front of and behind the cameras get paid.
Transforming
old ways into better ways for more than a decade.
brands &
agencies
Ad creative community
entertainment industry
performers & musicians
content distributors
media
companies
brands &
agencies
Ad creative community
entertainment industry
media
companies
performers & musicians
content distributors
ER’s AdBridge™ platform integrates ad creative asset management, TV ad delivery, video ad serving, commercial talent & rights management.
ER’s trio of tools help ad creatives find inspiration, research and discover crew talent and create showreels to pitch new assignments.
The ER Payroll Solutions division provides a full-suite of production payroll and accounting services for
all types of productions.
As Employer of Record for the talent inside advertising, ER is the market leader handling union and non-union talent payments and residuals.
ER is the market leader in the ingest, preparation, and delivery of short and long form direct response programming and syndication TV programming.
ER’s AdBridge platform is integrated with virtually every national and local media destination. ER also handles the tune-in/movie marketing campaigns for many well known media brands.
Market Disruptors. Technology Innovators.
Extreme Reach has systematically transformed critical sectors in the media, entertainment, and marketing industry that were previously dominated by a few legacy companies, entrenched in old technology.
At the core, the company leverages expert teams and modern, cloud-based technology to solve critical pain points, eliminate workflow friction, and enable teams to move faster and be more successful across an increasingly complex landscape. ER is well-known for world-class customer service across the ecosystem.
Expansion into Canada
Future-Ready Products and Services
Reimagined Payroll, Accounting, and Residuals for Entertainment Industry
2017 – 2020
Moved Ad Delivery to the Cloud
Transformed Commercial Distribution for Ad Industry
2008 – 2011
Chances are you know our payroll solutions team members, but you might not be familiar with Extreme Reach. We’re pretty famous in other areas of the media, entertainment and marketing industry.
We sit at the center of the media, entertainment and marketing ecosystem. Our broad and deep portfolio of products and services power different aspects of the content creation process, the way assets are prepared and delivered to screens, and/or how all the talent in front of and behind the cameras get paid.
Largest Ad Industry Employer of Record
Modernized Commercial Talent Payments & Residuals for Ad Industry
2012 – 2016
2011
Explore the evolution of Extreme Reach
Launched Commercial
Talent & Rights
2012
Built Video Ad Server
2013
Acquired DG (TV Ad Delivery)
2014
Acquired Talent Partners
2015
2016
Sights Set on Transformation of Entertainment Payroll & Accounting
2017
LINX Hours-to-Gross
System Launched
2018
Automated Residuals
Platform Development
2020
Founded
2008
2010
1st Cloud-Based TV Ad Distribution Platform
2009
Largest Ad Distribution
Network in US
LUCA Production Accounting Software Launched
2019
2008
FUTURE
2008 – 2011
2012 – 2016
2017 – 2020
8/10
Super Bowl ads are prepared and delivered by XR
30 M+
# of ad and content assets in
XR 's platform
95%
Of the biggest Brands work with XR
$1.5 B
Payments made annually to talent, production crews
10M+
Media destinations connected to XR technology
Top 3
Contributor to SAG-AFTRA
Pension Fund
Our Values
What sets us apart
Customer
First
Trust is Everything
Whatever It Takes
Be Indispensable
Seek
Better
All in This Together
Keep
Evolving
Be
Honest
Extreme Reach
Corporate Leadership Team
Let us introduce ourselves.
We sit at the center of the media, entertainment and marketing ecosystem.
Today, over 750 team members across 19 offices serve thousands of clients.
The Company Powering the Stories
Fastest Growing
Cloud
100
Fastest Growing
Jennifer Wambold
Chief Human Resources Officer
Maegan Buckler
Chief Revenue Officer
Louisa Wong
Chief Executive Officer
Tim Hale
Chief Talent Officer
Patrick Hanavan
Chief Client Officer, Co-Founder
Chandler Bigelow
Chief Financial Officer
Gaurav Agarwal
Chief Operating Officer
Dan Brackett
Chief Technology Officer, Co-Founder
Melinda McLaughlin
Chief Marketing Officer
Daniel Mark
Chief Strategy Officer
Stephen Robinson
General Counsel &
Chief Privacy Officer
Brian Wallach
Chief Digital Officer
As Chief Human Resources Officer, Jennifer is responsible for team engagement, recruitment and development for our team members across all divisions, and global regions, of the company. Her success in identifying innovative, forward thinking candidates and maintaining an open, transparent company culture are hallmarks of her 25+ years of human resources experience with high growth companies. She’s been recognized for her outstanding work at Extreme Reach with numerous awards, including HR Executive of the Year, Tech Trailblazer and Ad Tech Innovator as well as being lauded for her leadership in supporting the company’s DEI initiatives. Prior to joining Extreme Reach, Jennifer led recruitment, reward, recognition and succession planning for two different Omnicom-owned agencies as well as Plymouth Rock Assurance.
Chief Human Resources Officer
Jennifer Wambold
Brian joined Extreme Reach in April 2023, as the company’s first Chief Digital Officer. He is responsible for steering all aspects of ER’s next generation digital video solution and market position. Previously, Brian was GM and Head of Revenue for Freewheel Media / AudienceXpress, a Comcast company. His 20+ years of leadership experience in the media and technology space, also include The Walt Disney Company and AOL. Brian has built his career on empowering clients on both the buy- and sell-sides to maximize their linear and CTV advertising, as well as growing and leading high-performance teams across the ad tech ecosystem.
Chief Digital Officer
Brian Wallach
As Chief Marketing Officer of Extreme Reach, Melinda spearheads all aspects of the company’s global marketing and communications in addition to driving market research, product marketing, and sales marketing. She’s an award winning marketer whose career spans the evolution of the industry over the last 25+ years, spending 15 years on the ad agency side and a decade at A+E Networks. Prior to joining Extreme Reach, she was CMO of Tremor Video, a video advertising technology company for brand marketing. Melinda sees a spectacular future for brand marketing as TV and video advertising rapidly converge in a content everywhere world.
Chief Marketing Officer
Melinda McLaughlin
As General Counsel and Chief Privacy Officer, Stephen leads the Legal, Contracts, and Privacy teams at Extreme Reach, while also serving as Data Protection Officer. Stephen's tenure at ER began in 2014 with the acquisition of BrandAds, where he spent three years as General Counsel and was part of the founding team. His focus includes leading corporate strategic and tactical legal initiatives, managing the legal and contract function, litigation management, commercial real estate transactions, M&A matters, and employment legal issues. Stephen’s 20+ years of legal experience includes roles at Reed Smith and Oracle. He earned his JD at Stanford Law School, where he was both a Board Member and Editor of the Stanford Technology Law Review.
General Counsel & Chief Privacy Officer
Stephen Robinson
Daniel was named Chief Strategy Officer with Extreme Reach’s acquisition of Adstream in 2021. As CEO of Adstream, he had responsibility for all facets of the business. His proven executive management track record includes over 20 years of experience in the media and technology industry. Prior to being CEO, Daniel served for nine years as CFO, with responsibility for the company’s overall financial strategy and raising over $100M of capital that funded Adstream’s expansion from start-up to an industry leader with offices across all continents of the globe. Earlier, Daniel was at Sony Music, where he helped redefine the business to incorporate new revenue streams, including digital and live performance.
Chief Strategy Officer
Daniel Mark
As Chief Client Officer, Patrick oversees company relationships and enterprise solutions for the world's biggest brands, holding companies and agencies and is responsible for customer satisfaction across multiple business units. He’s worn many hats since the launch of the company, deeply involved with advancing ER’s end-to-end platform in addition to driving world class customer service. With nearly 30 years of advertising sales and account management experience, Patrick has helped hundreds of thought leaders at Fortune 100 companies transform the way they activate and execute their advertising campaigns with seamless technology solutions.
Chief Client Officer, Co-Founder
Patrick Hanavan
As Chief Talent Officer, Tim oversees Talent Payment, Global Rights Management and Business Affairs solutions for our clients. His extensive career in advertising production encompassed work on flagship campaigns for iconic global brands, including McDonald’s, Anheuser-Busch, Hallmark, Sears and Kraft Heinz. In 2000, Tim founded Spotlight Business Affairs, Inc., which was acquired by Extreme Reach in 2012.
Chief Talent Officer
Tim Hale
Maegan was named Chief Revenue Officer in 2019 after a decade of sales leadership at Extreme Reach in both the central and western regions of the U.S. and then as national SVP. She joined the company in 2009 as employee number 12, and one of the company’s first sales representatives. Maegan has played an instrumental role in building a customer base that now includes the top 100 leading brands and their agencies. She has a deep understanding of the challenges facing brands and their agencies in managing the exploding array of creative assets required today for omnichannel campaigns. Maegan now leads ER sales, driving high value solutions for global marketers and their creative and media agencies.
Chief Revenue Officer
Maegan Buckler
Dan is Chief Technology Officer of Extreme Reach. He leads innovation and development with a customer-centric software release cycle, growing the company's industry-leading, global platform with new capabilities every two weeks. With over 25 years of experience in business and technical leadership, systems architecture, application design and agile software delivery, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues, just as ER simplifies the management and delivery of creative assets in an increasingly complex media landscape.
Chief Technology Officer, Co-Founder
Dan Brackett
Chandler leads the global finance organization at Extreme Reach with a focus on financial strategy and planning. Most recently he was the CFO of NielsenIQ (formerly known as Nielsen Connect), and a key member of the management team transforming the global company. Prior to that, Chandler was CFO of Tribune Media Company, where he spent 21 years. During that time, he also served as a member of the Board of Directors of two digital media companies, CareerBuilder and Classified Ventures (Cars.com and Apartments.com), and served on the Management Committee of two cable television networks, TV Food Network and The Cooking Channel.
Chief Financial Officer
Chandler Bigelow
Gaurav was named Chief Operating Officer in 2021, having joined the company in 2018 as Corporate Development Officer. He has focused on developing and executing key strategic initiatives for Extreme Reach, fostering partnerships with industry players while also incubating and nurturing new growth opportunities. Gaurav previously spent 15 years in investment banking where he developed a passion for digital marketing in an always-evolving ecosystem. While working at Rockdale Partners and Berenson & Company, Gaurav served as an advisor to Extreme Reach and was fundamental to the success of the company’s acquisitions of both the TV Advertising business of Digital Generation in 2014 and Talent Partners in 2015.
Chief Operating Officer
Gaurav Agarwal
Louisa was named Chief Executive Officer of Extreme Reach in May 2023. A global award-winning leader, she joined ER from Wavemaker, where she served as CEO, The Americas Region. She is a highly respected thought leader, a grounding force in an ever-changing industry, and a champion of female leadership, diversity and inclusion. Her success leading organizations and launching in new markets, reflects her strength in helping marketers navigate disruption to make better business decisions. Previously, she was COO at Carat USA and earlier held a number of executive and global positions across the Dentsu Aegis Network in London, Sky, AOL and CNET.
Chief Executive Officer
Louisa Wong
Leadership
Louisa Wong
Chief Executive Officer
Brian Radin
President, SpotlightXR
Jennifer Wambold
Chief People Officer
Chief Legal Officer
Eric Rubenstein
Chief Information Officer & Security Officer
Donna Kladis
Chief Marketing Officer
Meredith Brace
Chandler Bigelow
Chief Financial Officer
Daniel Brackett
Chief Technology Officer,
Co-Founder
Jo Kinsella
Global President, SourceXR
Simon Sikorski
President, Global Operations
Louisa Wong assumed the role of Chief Executive Officer at XR in May 2023, bringing with her a distinguished career marked by transformative leadership that has not only shaped companies but also positioned her as a trailblazer in the intersection of technology, data, and marketing. Wong is widely recognized as a thought leader in the industry, known for her strategic vision and as a stabilizing force in the face of constant change. A passionate advocate for female leadership, diversity, and inclusion, Louisa's impact extends beyond the boardroom. Her contributions were acknowledged with a coveted spot on the Adweek 50 in 2019 and recognition in Constellation Research’s Business Transformation 150 in 2022. She has also been honored with two prestigious awards from She Runs It – the Changing the Game award in 2020 and the Working Mother of the Year accolade in 2023. Prior to joining XR, Louisa served as the CEO of The Americas Region at Wavemaker, where she solidified her reputation as a global award-winning leader. In her previous role as COO at Carat USA and throughout various executive and global positions within the Dentsu Aegis Network in London, Sky, AOL, and CNET, Louisa consistently demonstrated her prowess in leveraging data and analytics to drive organizational transformation.
Louisa Wong
Chief Executive Officer
Chandler leads the global finance organization at XR with a focus on financial strategy and planning. Most recently he was the CFO of NielsenIQ (formerly known as Nielsen Connect), and a key member of the management team transforming the global company. Prior to that, Chandler was the CFO of Tribune Media Company, where he spent 21 years.
Chandler has also served as a member of the Board of Directors of two digital media companies, CareerBuilder and Classified Ventures (Cars.com and Apartments.com), and has served on the management committee of two cable television networks, the Food Network and the Cooking Channel.
Chandler Bigelow
Chief Financial Officer
Dan is the Chief Technology Officer of XR. He leads the innovation and technology platform development with a customer-centric software release cycle, growing the company’s industry-leading, global platform with new capabilities every two weeks. With over 25 years of experience in business and technical leadership, systems architecture, application design and agile software delivery, Dan is known for developing transformative advertising technology solutions. He is also an experienced speaker with a knack for bringing clarity to complex issues, just as XR simplifies the management and delivery of content in an increasingly complex media landscape.
Daniel Brackett
Chief Technology Officer, Co-Founder
Jo, the Global President of our advertising platform business, SourceXR, is a seasoned 25-year technology and software veteran renowned for pioneering innovation in the advertising, data technology, and fintech sectors. With a stellar track record of bringing groundbreaking products and services to market, Jo excels at the intersection of technology, analytics, and performance, consistently delivering value for marketers.
Before joining XR, Jo co-founded and led TVSquared, a global adtech measurement platform that disrupted the TV industry. Jo then led the acquisition of TVSquared by Innovid in 2022. Throughout her career, Jo has held various executive and board positions, prioritizing profitable growth and building products that address industry needs while maximizing shareholder value.
As an award-winning leader, Jo is known for assembling teams of extraordinary talent, championing diversity, and serving as a thought leader and industry advocate. Her recent accolades include the Top 50 Women Gamechangers in TV award, and she is consistently featured on top marketer lists for She Runs It, CableFax, TVOT, Cynopsis, Advertising Week, and IAB ALM. Jo's commitment to excellence and innovation continues to shape the advertising landscape and disrupt thinking to drive for change.
Jo Kinsella
Global President, SourceXR
Brian Radin joins XR Extreme Reach from FleetCor (NYSE: FLT), a global payments technology company, were he built the Comdata Prepaid software business and served as its President. Prior to joining FleetCor, he was President of CloudPay, a next generation payroll solution for multinational businesses with complex global payroll requirements. Brian is an accomplished human capital management executive, bringing more than two decades of leadership experience and a track record of enhancing results for multiple leading organizations. Brian has founded four start-ups including a global payroll software company, a Professional Employer Organization and an employment and income technology platform as well as senior leadership roles with Comcast, Booz & Co., ADP and Aon Hewitt. He holds an MBA from the Wharton School, an MS from the Newhouse School at Syracuse University and a BA from the University of Pennsylvania.
Brian Radin
President, SpotlightXR
Eric's career spans more than 25 years across the technology, media, and professional services sectors. Eric has built and guided legal teams and orchestrated complex business transactions throughout his career. He has spearheaded Private Equity carve-outs, multinational mergers and acquisitions, and provided strategic counsel on critical areas including cybersecurity, privacy, labor & employment, intellectual property, and corporate governance. Most recently, Eric was the Chief Legal Officer at Vialto Partners, a carve-out of PwC's Global Mobility practice, where he built their first legal team from scratch. Prior to Vialto, Eric spent more than 20 years at Nielsen where he was right in the middle of the media and advertising ecosystem, holding a variety of legal roles in the United States, China, and Australia.
Eric Rubenstein
Chief Legal Officer
Donna Kladis is a seasoned technology and transformation executive (CIO/CTO/CISO/CDO) with a proven track record of driving digital innovation and aligning IT strategies with organizational objectives. Having spent her entire career in the technology industry, she has successfully led global cross-functional teams in implementing cutting-edge solutions, optimizing IT infrastructures, and navigating complex global digital transformations. Donna has been a Diversity & Inclusion executive at PepsiCo and Estée Lauder and is a speaker on Cybersecurity and Digital Technologies at various technology forums. Donna possesses a strategic mindset, consistently translating business needs into innovative technological solutions. Donna’s passion focuses on leveraging technology as a catalyst for organizational growth.
Donna Kladis
Chief Information Officer & Security Officer
Meredith Brace is a marketing executive known for her expertise in scaling innovation and delivering results that matter for the world’s most esteemed brands. With over two decades of leadership experience, Meredith has held pivotal roles in advertising, creative, media, sales, and marketing across global tech giants such as HP and Microsoft, as well as leadership roles at true[X], FOX networks and Samba TV. Her focus has been on cultivating trusted brands that drive relevance and value, propelling growth within the dynamic landscape of advertising and marketing. She excels at harnessing the power of data to craft and deliver compelling narratives to precisely targeted audiences and measuring that impact. Meredith’s industry commitment shines through her advisory and board roles with organizations such as the American Advertising Federation (AAF), OpenAP, The Forem and the Academy of Television Arts & Sciences. Beyond her professional achievements, she passionately champions Diversity, Equity, and Inclusion (DE&I) within the workplace as well as representation in advertising and media. Her contributions include strategic partnerships and speaking engagements with The Female Quotient and SEEHER, in addition to her active mentorship and training opportunities for the next generation of leaders.
Meredith Brace
Chief Marketing Officer
As CEO of Craft, Simon led 23 global production studios focused on innovative execution solutions for leading global brands. During his CEO tenure, he steered the company toward a future-focused path through cutting-edge technology and global operational standards – leading teams in the exploration of new frontiers like embracing virtual production, leveraging AI, and adopting sustainable production practices.
While at Interpublic Group, Simon also held roles as the CEO of McCann Worldgroup Canada, responsible for 5 agencies across Toronto, Montreal and Calgary. He also held roles as the Chief Client and Chief Operations Officer for Craft as well as Managing Partner at McCann London, responsible for the delivery of integrated communications solutions for key client relationships.
Before joining Craft and McCann, Simon was the Marketing Director of a British multichanne linformation technology company and worked at various integrated communications agencies in both the UK and Canada including Delaney Lund Knox Warren (London), Bryant Fulton & Shee (Vancouver) and Marshall Fenn Communications (Toronto). Simon applies his international experience across disciplines to create innovative communications models that resonate and travel across borders and media channels.
He has a Bachelor of Commerce degree from McMaster University in his native Canada and lives outside of New York City with his wife, Jane, and two children, Milla and Cameron.
Simon Sikorski
President, Global Operations
As XR’s Chief People Resources officer, Jennifer is responsible for team engagement, recruitment, and development for our team members across all divisions and global regions of the company. Her success in identifying innovative, forward thinking candidates and maintaining an open, transparent company culture are hallmarks of her 25+ years of human resources experience with high-growth companies. Jennifer has been recognized for her outstanding work at XR with numerous awards, including HR Executive of the Year, Tech Trailblazer, and Ad Tech Innovator as well as being lauded for her leadership in supporting the companies DEI initiatives. Prior to joining XR, Jennifer led recruitment, reward, recognition, and succession planning for two different Omnicom-owned agencies as well as Plymouth Rock Assurance.
Jennifer Wambold
Chief People Officer