Together, we solve some of the biggest challenges facing marketers, their agencies and partners around the world.
My biggest pain point right now is...
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Extreme Reach and Adstream
ONE GLOBAL ACTIVATION PLATFORM • ONE PARTNER • ONE COMPLETE VIEW
Talent payments and usage rights issues across channels and regions.
Campaign delays due to issues with sourcing the creative in the right formats.
We can’t report, understand, optimize and pivot fast enough.
WE CAN
I can’t see which creative assets are being used where, by whom and for what.
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“I can’t see which creative assets are being used where, by whom, and for what.”
FACTS
Brands produce more creative assets than ever before. Many teams across regions need the assets to activate campaigns. Between 18-48% of finished assets are never used.
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BACK
You want to know:
Which creative is running in which markets? Which assets were most used? Which assets were never used?
Why is this hard?
Creative workflow is disconnected Creative supply chain isn't seamless Creative isn't centralized; not ad served and delivered from a single place
Solution
Move all brand creative assets and workflow into one global, permission-based cloud platform with robust machine learning, reporting, and a real-time insight dashboard.
This is holding you back.
This delivers competitive advantage.
Working in One Central Hub is the Key
Visibility. Control. Insight. Speed.
Creation/ Production
Post-Production Asset prep.
Talent & Rights Management
Traffic & Clearance
Asset Management
Deliver, Serve, Publish
Data & Insights
Disconnected workflow is not the answer.
Our mission is to drive our clients’ success.
We are eager to talk!
“My biggest pain point right now is...”
The strict payment obligations to actors and rights owners are different in each region. Managing payments and usage rights at the asset level is extremely complex. In the US alone, marketers waste over $75 Million annually on non-compliance penalties.
Can I afford the talent payments and rights for each creative concept? If the campaign is performing well, can I continue running it and where? How can I be confident that everything is running in compliance?
The business of managing talent payments and usage rights is interrelated with where, how, and when assets are deployed. The complexity requires a fully-integrated technology solution, with automated notifications and seamless workflow.
Negotiation, talent payments and rights tracking are handled in a silo. Creative assets are not centralized in one platform with rights data at the asset level. Tracking and managing assets across digital and social media is challenging.
“Talent payments and usage rights issues across channels and regions.”
Brands must be ready for anything and everything.
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Reaching consumers requires a mix of traditional, digital, and social media. The creative logistics, asset preparation, and delivery paths are different by media type. 83% of digital video campaigns encounter issues with sourcing and preparing assets.
Are all assets cleared to run across all media types and regions? Did all elements of the campaign launch as planned? Which creative is performing the best across each media type?
SImplify and connect all creative logistics, traffic, delivery and ad serving in one global, cloud platform with robust machine learning, reporting, and a real-time insight dashboard.
You lack one accountable team for clearance and traffic across all regions. TV delivery and video ad serving are each handled by a different point solution. You don’t have one unified data and insights dashboard.
“Campaign delays due to issues with sourcing the creative in the right formats.”
Connecting Workflow for a Connected TV World
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The depth and breadth of data required to move fast is mind-boggling. Manual aggregation and analysis of disparate campaign data is too slow. Agility requires insight and highly synchronized teams.
Which assets are being used, by whom, and where? How is each piece of creative performing? Are the usage rights for the best performing spots expiring soon?
Harness the power of all your campaign information, across your many partners and markets, by integrating all creative logistics and campaign workflow into one global platform.
Reporting isn’t consistent or fast enough. Disparate data makes it impossible to see holistic insights. Rights usage isn’t fully integrated at the asset level.
“We can’t report, understand, optimize and pivot fast enough.”
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NOT ANYMORE
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Disconnected workflow is not the answer:
This is holding you back
This gives you competitive advantage
BRAND STORIES
CONSUMERS
ONE GLOBAL ACTIVATION PLATFORM ONE PARTNER ONE COMPLETE VIEW
This is holding you back...
This delivers competitive advantage...
“Talent payments and usage rights across channels and regions.”
Brands must be ready for anythign and everything
Talk to a Talent and Rights Management Expert Now
“We can't report, understand, optimimize and pivot fast enough.”
