Greater Inclusivity,
Better Results
“The RX metric offers brands a comprehensive solution to measure what matters to evaluate and improve their representation in creative content. We’re thrilled to partner with XR to lead this transformative new industry standard.”
RX allows you to quantify inclusivity, track performance and make data-driven decisions for your campaigns. As global markets continue to shift towards greater inclusivity, the challenge of measuring and achieving authentic representation in advertising content remains.
Shelley Zalis
Founder and CEO
The Female Quotient
RX is here to bridge that gap for advertisers, helping ensure that your content resonates with all audiences and reflects a genuine commitment to diversity.