XR and The Female Quotient (The FQ) have collaborated to launch the Representation Index (RX), the first global metric to quantify inclusivity in advertising and creative content globally.
Transforming inclusivity in advertising
Representation is a crucial element for brands, but is it being measured? How are we making sure that every advertiser around the world has the same benchmarks for evaluating creative?
RX raises the bar for ad content, enabling actionable insights to measure inclusivity bias and helping brands to better align their content with representation goals, while driving greater resonance and marketing ROI.
Over 2 million assets have been analyzed for RX
Automated AI analysis equivalent to 1 million+ hours of manual effort