What We Do
About Us
Learn
Help Center
Login
Let's Talk
Together, let’s do TV better.
OK, it’s really the story of hundreds of people across brands, agencies, and production partners – but no one has time for that. With the winning spirit and determination of an Olympic team, these four must work together to win together — but sweet success doesn’t come easy in the face of complexity. Until now.
This is the story of Brooklyn, Mitch, Evan, and Cassidy.
When it’s go time, she makes sure the creative assets come together to fill their respective media placements, all of them in perfect compliance with talent payments and rights management.
Brooklyn is a powerhouse.
“It can feel like running a race with ankle weights. The creative is brilliant and the media plan is masterful, but the steps to bring it together are maddening, stressful, and a real bummer.”
But unexpected problems and issues occur all of the time.
A single creative-to-media supply chain with integrated workflow: this is Brooklyn’s ecosystem of greatness where teams come together for the collective win.
Until Brooklyn connected all workflow in Extreme Reach to unite teams.
She knows exactly which creative is running where and how it’s performing across all screens. Plus, Brooklyn has more time to take her poodle, Ruby, out for walks. Ruby is impressed.
Brooklyn's insight dashboards light up.
He’s highly respected for his forward-thinking approach to media strategy, and his client counts on him to bust silos in pursuit of innovation and competitive advantage.
Mitch is obsessed with how people consume media today.
But old habits are hard to break, and there’s never enough time in the day.
“It’s frustrating to see cross-screen strategies fall down on execution because digital TV and video workflow is separate from traditional linear TV delivery.”
With video ad serving integrated with traditional TV workflow, the campaign launches on time and precisely to plan. The media team now has real-time reporting, data, analytics, and insights to fuel constant optimization.
Until Mitch’s agency started using Extreme Reach to execute all forms of TV.
Flawless cross screen execution frees Mitch up to enjoy uninterrupted time with his wife, Kara. Mitch and Kara live their best life.
Mitch doesn’t miss those uncomfortable client conversations. At. All.
He sits at the intersection of art and science, creative and costs, concepts and reality. This is a high stakes, high pressure role — and Evan wouldn’t want it any other way.
Evan minds all of the business behind great storytelling.
But Evan worries constantly.
“It can be painful to get everything prepared against a dizzying array of specs to then get yelled at when something runs out of compliance. Do I have to start accepting this as an occupational hazard?”
Extreme Reach seamlessly integrates talent payments and usage rights management with creative asset management and delivery. This makes complete business sense, of course, since payments and rights depend on where and when creative plays.
Until Evan moved Talent & Rights Management to Extreme Reach.
Integrated cloud technology to the rescue! Evan now enjoys a restful sleep and is much more fun to be around.
Control and sanity is restored for Evan.
She marvels at the expansive creative opportunities brought on by the digital transformation of everything.
Cassidy loves being part of a vibrant creative community.
But Cassidy also feels the gargantuan weight of managing creative assets.
She’s getting pinged all day, every day by people around the world who need the assets for localization, adaptation, and preparation. The sheer volume is daunting for even the most masterful operations mind.
Now, Cassidy is heralded as the creative control hub at her company and is at the center of its agency-production ecosystem. Cassidy says “goodbye forever” to asset scavenger hunts, long uploads, and FTP transfers.
Until Cassidy centralized the creative in Extreme Reach’s end-to-end global platform.
Cassidy loves logistics which is why she willingly volunteered to plan her big family’s next reunion. You go, Cassidy, you go!
Cassidy now seamlessly brings everything and everyone together for go time.
Cassidy
Evan
Mitch
Brooklyn
Play Video
As the global CMO of a multi-brand company, Brooklyn is orchestrating a lot of moving parts and teams. The pressure is always on.
Meet Brooklyn.
Mitch oversees all aspects of media planning and buying. He must navigate different departments and specialized agencies to bring together the omnichannel plans.
Meet Mitch.
Evan manages production operations and business affairs at an award-winning creative agency. He oversees all aspects of Talent & Rights management, ranging from estimating, to negotiations, to music licensing, to payments, to residuals, to everything in-between.
Meet Evan.
Cassidy leads the in-house creative agency as the head of operations, connecting the teams from external creative agencies and production partners as all the creative comes together.
Meet Cassidy.
See his work
See his work
See her work
See her work
See his work
See his work
Cassidy
Evan
Mitch
Brooklyn
Cassidy
Evan
Mitch
Brooklyn
Cassidy
Evan
Mitch
Brooklyn
Cassidy
Evan
Mitch
Brooklyn
Cassidy
Evan
Mitch
Brooklyn
Cassidy
Evan
Mitch
Brooklyn
Play Video
Play Video
Play Video
Play Video
Play Video
Play Video
Let’s do TV better, together.
Every path to any screen is fully integrated in the ER platform along with rights management.
Let's Talk
Let’s Do TV Better, Together!
Activate all forms of TV in one platform for speed, agility, precision, and insight.
Video Ad Serving, integrated together with Linear TV delivery. And both integrated with Talent & Rights Management for precision compliance everywhere.
We look forward to connecting!
Let’s do TV better, together.
Every path to any screen is fully integrated in the ER platform along with rights management.
Let's Talk
Let’s Do TV Better, Together!
Activate all forms of TV in one platform for speed, agility, precision, and insight.
Video Ad Serving, integrated together with Linear TV delivery. And both integrated with Talent & Rights Management for precision compliance everywhere.
We look forward to connecting!