3 Commercialization Takeaways
What’s in this journey
“We must go to market with ease, speed and consistency so that we also
accelerate our growth. That is where FIS’ new Global Commercialization program comes into play. It provides a structured, best-in-class process to rapidly funnel solutions through the scope, build, launch, accelerate and scale stages. Successful commercialization is about selecting the right solution for the right customers, delivered in the fastest way.”
– Ellyn Raftery, Chief Marketing and Communications Officer
We define commercialization as the right products for the right clients in the simplest way.
1 Commercialization defined
FIS is a leading provider of technology solutions for merchants, banks and capital markets firms globally. Our more than 55,000 people are dedicated to advancing the way the world pays, banks and invests by applying our scale, deep expertise and data-driven insights. We help our clients use technology in innovative ways to solve business-critical challenges and deliver superior experiences for their customers. Headquartered in Jacksonville, Florida, FIS is a Fortune 500® company and is a member of Standard & Poor’s 500® Index.
©2021 FIS
FIS and the FIS logo are trademarks or registered trademarks of FIS or its subsidiaries in the U.S. and/or other countries. Other parties’ marks are the property of their respective owners. 1243124
About FIS
www.fisglobal.com
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linkedin.com/company/fis
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RIGHT SOLUTION + RIGHT CUSTOMER + SIMPLEST WAY
Right Solution = Product + Innovation
Right Customer = Line of Business + Sales + Marketing
Simplest Way = Development + Implementation
Click here for detail about each stage
2 Commercialization lifecycle
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Click for a brief description of each type
As we adapt our commercialization efforts based on stage in the lifecycle, we also need to consider how we refine our approach based on the type of initiative. Overall, we have identified four key types of initiatives:
• Entirely new solutions being launched for the first time
• Existing solutions that are being enhanced or expanded
• Software as a service or usage-based solutions focused on mass enablement
• Bundled solutions bringing together multiple assets into a single proposition
3 Commercialization types
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The four main functions comprising Commercialization are Product, Marketing, Implementation and Sales.
4 Key functions of commercialization
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Click to read the FAQs
You’ll hear much more about Global Commercialization as FIS solutions go through the process this year and beyond. If you have questions, reach out to Head of Commercialization Stephane Wyper and read these FAQs.
More to come
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This journey:
• Defines Commercialization
• Shows the lifecycle stages
• Explains the types of Commercialization initiatives
• Outlines the four key functions of Commercialization
Entirely new solution launched for the first time
Existing solution already in market that needs to be enhanced
Software as a service solutions based on increasing #number of users
Bundled solutions bringing together multiple assets into a single offer
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Global Commercialization is driven by our goal to make it easy to do business with FIS, while speeding to market with innovative solutions that solve our clients’ most pressing business demands.
It’s important that we all share a common understanding of commercialization. That’s where we begin.
Assess
Ongoing review to align with strategic priorities and identify areas for optimization.
There are five stages involved in the commercialization lifecycle: Scope, Build, Launch, Accelerate and Scale.
Ensure solution solves tangible pain point and offers strategic or financial value to FIS.
1-Scope
Define reference implementation with customer buy-in and internal alignment.
2-Build
Live in-market deployment to assess product market fit and finetune solution.
3-Launch
Enhance solution through expanded use and direct customer insight.
4-Accelerate
Finalize solution and make available to all potential customers across multiple regions.
5-Scale
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