See what’s on the table
Players want a gaming experience that’s simple, seamless and fast. Follow these trends to capture (and keep) customer loyalty while maximizing operational efficiencies.
BE BOLD, WIN BIG
Six trends shaping the future of gaming
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contents
Drive customer loyalty with faster payouts
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Scale into new markets globally
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Embrace cashless payments
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Step into the crypto-driven metaverse
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Evolving isn't optional
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Embrace AI for a positive ESG energy impact
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Streamline the payments experience with digital identity
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DRIVE CUSTOMER LOYALTY WITH FASTER PAYOUTS
Players want instant gratification. In the age of fast money movement, customers struggle to understand why it can take several days to receive their winnings. This delay might have negative impact on the user experience and ultimately affect player retention. After all, why would a player opt to play with an operator that makes them wait over 24 hours to retrieve their winnings, when they could choose the one that rewards them almost instantly?
Source: Worldpay from FIS Power Your Payments Report
%
27
of players only use betting companies who pay out within 30 minutes, and 43% only use those that pay out within the same day
Speed up your payouts: Tap into real-time payments for the fastest payout experience.
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Worldpay from FIS has embraced real-time payments: Our simple, secure, real-time payments solutions reduce the withdrawal time frame from 3-5 business days to within 30 minutes – enabling you to meet market demand and give yourself a competitive advantage.
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Growing your business and revenue requires tapping into new markets and regions. Online gaming companies, in particular, face more pressure than other industries to expand quickly since they don’t require a physical location. However, you need guidance to manage risk and exposure as you expand, so you can avoid costly missteps.
SCALE INTO NEW MARKETS GLOBALLY
Source: Worldpay from FIS 2022 Global Payments Report
Many gaming brands are targeting expansion in Europe in 2022, in part due to improved regulation.
Billion
305
Cross borders with confidence: Enlist the help of a strategic partner that has global expertise and reach.
Worldpay from FIS has embraced global expansion: We offer a network of regional consultants, a single point of integration and cross-border payments that enable customers to pay in their local currency.
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0
Source: Worldpay from FIS Global Gaming Payments Report
Argentina, Canada and United States are three key gaming markets to keep on your radar.
Customers want to use their preferred payment methods – and cash is near the bottom of the list. Credit and debit cards are still one of the most popular payment methods for gaming, and contactless payments, app-based payments, digital and mobile wallets, and digital currencies are all on the rise.
EMBRACE CASHLESS PAYMENTS
Source: Worldpay from FIS Gaming Payments Report
of players use digital and mobile wallets for gaming transactions
47
Tap into alternative payment types: Build customer loyalty by upgrading your infrastructure to accept their preferred payment methods.
Worldpay from FIS has embraced cashless payments: Worldpay has solutions to optimize routing and authorization for credit and debit cards. We also offer technology to accommodate more than 300 alternative payment methods.
STEP INTO THE CRYPTO-DRIVEN METAVERSE
Gaming is at the forefront of the metaverse movement. First, build a good understanding of the use cases for various platforms and how they might benefit your business. Then, think about how your brand translates in the metaverse; your clients will expect an entirely new experience than how they interact with you across other channels. Your customers are likely to be exploring several options, many of which have land for sale via blockchains such as Ethereum.
Stake your claim in the metaverse: Explore various platforms to find the right options for your business and expand your payments infrastructure to work with platform-specific cryptocurrencies.
Worldpay from FIS has embraced the metaverse: We’ll help you create a fast, frictionless and easy-to-understand payments process that fits your customers’ needs and fosters long-term adoption and loyalty.
Source: Emergen Research
The metaverse market is projected to reach over $800 billion by 2028
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we can help
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“It’s imperative that the blending of the digital and virtual world is seamless and frictionless.” – Himal Makwana, SVP, Product Strategy and New Initiatives, FIS
the Metaverse is coming
Passwords alone are no longer enough to provide strong user authentication. Digital identity allows customers to accurately and securely demonstrate that they are who they say they are through a suite of potential security mechanisms. Digital ID works best with something you know (like a passcode), something you have (like a mobile device or one-time password) and something you are (such as a biometric characteristic or behavior pattern).
STREAMLINE THE PAYMENTS EXPERIENCE WITH DIGITAL IDENTITY
Build a secure, user-friendly authentication process: Use digital IDs with multi-factor authentication to validate your customers’ identities.
Worldpay from FIS has embraced digital identity: Our solutions help you scale authentication based on the importance of the transaction, so low-level transactions require minor security while high-value interactions use multiple layers of validation – ensuring the highest level of security while eliminating unnecessary friction for users.
Source: Federal Trade Commission
of all U.S. citizens have experienced identity fraud
33
Both consumers and investors are expecting companies to take ESG seriously. Artificial intelligence can help your gaming company collect information about energy consumption, then automatically manage usage – such as regulating the energy used to cool data centers, based on factors such as cooler weather. AI can also analyze data to predict future energy needs.
EMBRACE AI FOR A POSITIVE ESG ENERGY IMPACT
Manage energy usage more intelligently: Leverage AI to minimize wasted energy and make a measurable sustainability impact.
Worldpay from FIS has embraced AI: We can help you make the switch to AI-driven solutions that make your business more efficient.
Source: Oracle
of people would be willing to cancel their relationship with a brand that does not take sustainability and social initiatives seriously
70
“It’s going to be harder and harder for companies to greenwash.” Richard Peterson, Director, ESG Investing, FIS
THE KEY TO EVALUATING ESG? TRANSPARENCY
LET’S REIMAGINE THE GAMING EXPERIENCE
It’s a requirement. In the hyper-competitive gaming industry, you can only compete by offering an exceptional experience. At every point in your business, technology helps cut costs, reduce friction and improve the overall customer journey. It’s time to capitalize on these six trends to grab the attention of players and keep them coming back for more.
EVOLVING ISN’T OPTIONAL
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About Worldpay from FIS
Worldpay from FIS® (NYSE:FIS) payment processing solutions allow businesses to take, make and manage payments seamlessly across channels, geographies and industries. Over 1M+ merchants globally utilize Worldpay, enabling them to accept 300+ payment methods across mobile, online and in-store transactions. Offering industry-leading scale and an unmatched integrated technology platform, Worldpay solutions help businesses unlock new opportunities, manage payment processing more efficiently and deliver an exceptional omni-commerce customer experience.
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