1883065_The Global Rise of Super Apps

Super apps are the always-open front door to many-in-one app experiences. By leveraging their success to expand into multiple adjacent services, super apps are supercharging opportunity and scale. Meet the players that are leading the way.

THE GLOBAL RISe OF SUPER APPS

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Super apps are delivering the experiences customers want across a wider range of services, raising the stakes for brands everywhere. See what it means for you in The Global Payments Report.

DISCOVER THE IMPACT OF SUPER APPS ON YOUR BUSINESS

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FIS is a leading provider of technology solutions for merchants, banks and capital markets firms globally. Our more than 55,000 people are dedicated to advancing the way the world pays, banks and invests by applying our scale, deep expertise and data-driven insights. We help our clients use technology in innovative ways to solve business-critical challenges and deliver superior experiences for their customers. Headquartered in Jacksonville, Florida, FIS is a Fortune 500® company and is a member of Standard & Poor’s 500® Index.

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Apple, Amazon, Block’s Cash App, PayPal, Venmo and Walmart are among the global brands that are vying for super app supremacy in the U.S. market – and beyond. But they’ll face stiff competition – not just from each other but from local players around the world too.

United States

U.K.-based neobank Revolut is expanding far beyond its P2P payment roots. Now operating in markets around the world, it offers payment cards, investments, insurance and travel services.

Driven by global competition, leading wallet providers from across the Nordics are joining forces to retain their share of the local payments market. The merger of Norway’s Vipps, Denmark’s MobilePay and Finland’s Pivo aims to create a pan-Nordic super app with the scale to compete against global brands.

The Nordics

French super app Lydia began as a P2P payments app before expanding into offering loans, savings accounts, and investments.

France

From Kenya’s M-Pesa to Nigeria’s Gokada and South Africa’s VodaPay, super apps are bringing next generation digital tools to consumers across Africa. Consider the case of Careem, a Dubai-based super app that operates throughout the Middle East and North Africa. Originally a ride sharing app, it now offers shopping, food delivery and transportation services, all linked to a mobile wallet.

Middle East & Africa

From the earliest trailblazers – China’s Alipay and WeChat Pay – to India’s Paytm and Vietnam’s MoMo, APAC innovators continue to set new standards for what’s possible in super apps. In 2022, look for South Korea’s popular financial super app Toss to expand into multiple Southeast Asian markets, creating new competition for Indonesia’s Gojek and Singapore’s Grab.

APAC

Argentina’s leading e-commerce platform Mercado Libre became a regional super app leader by expanding to include its own mobile wallet, Mercado Pago, before adding banking and credit services. Meanwhile, Bogotá-based Rappi is leveraging its wildly successful roots as a delivery service to offer a suite of financial services, travel bookings and more in nine countries – with plans to expand further across Latin America.

Latin America

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Super apps are delivering the experiences customers want across a wider range of services, raising the stakes for brands everywhere. See what it means for you in The Global Payments Report.

DISCOVER THE IMPACT OF SUPER APPS ON YOUR BUSINESS

Get my copy