OLD
NEW
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Time saved.
Time savored.
Guiding Stars is the fast & easy way to make nutritious choices. Use our ratings as you shop to save time, helping you get back to the things – and people – who matter most.
Look for either of these logos.
Keep an eye out for our fresh new Guiding Stars design!
Guiding Stars is still simplifying shopping for nutritious foods, now with a fresh new design! The new Guiding Stars logo symbolizes health and nutrition guidance, and the new icons, found on shelf labels and our private brand packaging, indicate whether items offer “good,” “better,” or “best” nutrition.
Guiding Stars' patented formula is built on trusted science so you can
feel confident you are making a nutritious choice for your family.
Simply look for the Stars to make quick, easy choices as you shop.
Backed by science. Built for speed.
one star
Good Nutritional Value
two star
Better Nutritional Value
three star
Best Nutritional Value
Where to Find Us
On Packaging
Look on our private brand packaging
for the Guiding Stars rating.
find your local store
explore our brands
On Shelf Tags
Look on tags in the store for the Guiding Stars rating.
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How it works
Guiding Stars helps you easily choose foods and recipes with the most nutrition.
Specific nutrients and ingredients contribute to foods earning or losing points. Nutrients that are best to limit in our diets cause a food to lose points. Nutrients we should generally be eating more of cause a food to earn points. All foods are evaluated and earn a rating, but only those with a positive rating, containing more of the qualities we want to encourage, earn 1, 2, or 3 Guiding Stars.
General Foods & Beverages
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Vitamins
Minerals
Fiber
Whole Grains
Omega-3s
less
Saturated Fat
Trans Fat
Added Sodium
Added Sugars
Artificial Colors
https://guidingstars.com/overview
