On The Permission To Fail
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Ashley Haynes-Gaspar
COO, Industry & Business Applications U.S., Microsoft
Lauren Weinberg
CMO,
Square
Everette Taylor
CEO,
Kickstarter
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We're creating a common language and a common way to interact with each other, and part of the culture that we're creating is around the permission to get it wrong.”
One of the scariest things, whether you're a CEO or CMO, is stagnation. And so being at Kickstarter, I want to really provide this ethos within the company and our users of this sense of innovation, that we're not going to stagnate, that we're going to continue to move forward.”
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We operate with the highest level of transparency…so it's really easy…as a leader to say, ‘This is what we did; it didn't work the way we thought it would—here's why.’”
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The new production model moving forward isn’t going to look like this segmented boardroom environment where it’s like, ‘I am [a] creative; I am a writer; I’m an art director.’”
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Cofounder & Chief Creative Officer, Frank
Laura Petruccelli
The best creative people inside the business are the ones that are the most integrated into the business and they actually know the business.”
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Cofounder & Chief Brand Officer, sweetgreen
Nathaniel Ru
[We take] an autobiographical approach to our marketing…[which] means every time that we communicate with a consumer, we’re using it as an opportunity to introduce ourselves, talk about our values [and] our purpose.”
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SVP of Merchandising & CMO, New Balance
Chris Davis
The Evolution Of Creative
The only way you actually react to something…based on the information you have today…is if, and only if, that thing goes into your long-term memory structure…Visual attention has a 15% correlation to decision-making…Memory has an 86% correlation to future decision making.”
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CEO, U.S. & Europe, Neuro-Insight
Pranav Yadav
We're actually incorporating the AR experience into the production of [artists’] show[s]...People are going to be using their phones anyway, but now…it's going to be part of the production…[making] it better for the fan. And then the artist actually feels good that it's not just people staring at their phones.”
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Global President, Media & Sponsorship, Live Nation
Russell Wallach
I don't think consumers are putting…energy into ignoring us—it’s apathy. They don't even perceive the messages we're telling them…You have to get them to see [your brand], and then [they can] choose to ignore or engage.”
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VP & CMO, Zappos.com
Ginny McCormick
A Crisis of Attention
Janet Balis
Marketing Practice Leader, EY
I think what's really important...from a brand standpoint...is: just because somebody else is doing something doesn't mean that's right for you.”
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Carla Hassan
CMO, JPMorgan Chase
As marketers, [what] has stood the test of time is [being] curious about how your company makes money. It's not just about marketing.”
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Deborah Wahl
Global CMO, General Motors
It's good to always challenge large teams about who they really are…what the core is, and what's relevant, finding a new customer value proposition that goes with that.”
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Laura Jones
CMO, Instacart
When I think about creative, I think as an industry we often think of it as a deliverable or an output. In reality, to me, it's a process.”
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In my younger days…there was a creative team, and the media team and the production team, all in one shot. With the growth of digital…[you] can have 14 agencies working for [you]...Quad is uniquely different because we have one organization that does all those things together.”
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CMO, Quad
Josh Golden
Until the robots take over—that hasn’t happened yet—we’re marketing to humans, and [marketing] is about that human-to-human connection.”
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CMO,
Autodesk
Dara Treseder
Our identity is very rooted in the professional context. But what it means to be a professional has changed dramatically…we have to be flexible and we have to be evolving.”
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SVP, Chief Marketing & Communications Officer, LinkedIn
Melissa Selcher
The fact that Vans stands for using creativity to figure out who you are is almost timeless. That is what Vans is about. And so in that way, we're future-proofed.”
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Global CMO,
Vans
Kristin Harrer
The Future Of Identity
Here’s how marketers can swiftly produce, manage and measure campaigns across multiple channels, at scale.
2022 Forbes CMO Summit in Miami
Event attendees gathered in Miami’s Wynwood Arts District for an evening of music, food and culture hosted by Live Nation (Photo Credit: Jamel Toppin)
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Andrea Brimmer
Chief Marketing & Public Relations Officer, Ally Financial
We know empirically that companies that keep long-tenured CMOs are infinitely more successful…CMOs that have been in the role for more than eight years, their companies have 300% higher…brand value.”
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