On The Permission To Fail
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We're creating a common language and a common way to interact with each other, and part of the culture that we're creating is around the permission to get it wrong.”
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COO, Industry & Business Applications U.S., Microsoft
Ashley Haynes-Gaspar
1/3
NEXT: Everette Taylor
NEXT: Lauren Weinberg
2/3
One of the scariest things, whether you're a CEO or CMO, is stagnation. And so being at Kickstarter, I want to really provide this ethos within the company and our users of this sense of innovation, that we're not going to stagnate, that we're going to continue to move forward.”
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CEO,
Kickstarter
Everette Taylor
NEXT: Ashley Haynes-Gaspar
3/3
We operate with the highest level of transparency…so it's really easy…as a leader to say, ‘This is what we did; it didn't work the way we thought it would—here's why.’”
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CMO,
Square
Lauren Weinberg
NEXT: Nathaniel Ru
3/3
The new production model moving forward isn’t going to look like this segmented boardroom environment where it’s like, ‘I am [a] creative; I am a writer; I’m an art director.’”
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Cofounder & Chief Creative Officer, Frank
Laura Petruccelli
NEXT: Laura Petruccelli
2/3
[We take] an autobiographical approach to our marketing…[which] means every time that we communicate with a consumer, we’re using it as an opportunity to introduce ourselves, talk about our values [and] our purpose.”
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SVP of Merchandising & CMO, New Balance
Chris Davis
NEXT: Chris Davis
1/3
The best creative people inside the business are the ones that are the most integrated into the business and they actually know the business.”
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Cofounder & Chief Brand Officer, sweetgreen
Nathaniel Ru
The Evolution Of Creative
NEXT: Russell Wallach
3/3
The only way you actually react to something…based on the information you have today…is if, and only if, that thing goes into your long-term memory structure…Visual attention has a 15% correlation to decision-making…Memory has an 86% correlation to future decision making.”
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CEO, U.S. & Europe, Neuro-Insight
Pranav Yadav
NEXT: Pranav Yadav
2/3
I don't think consumers are putting…energy into ignoring us—it’s apathy. They don't even perceive the messages we're telling them…You have to get them to see [your brand], and then [they can] choose to ignore or engage.”
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VP & CMO,
Zappos.com
Ginny McCormick
NEXT: Ginny McCormick
1/3
We're actually incorporating the AR experience into the production of [artists’] show[s]...People are going to be using their phones anyway, but now…it's going to be part of the production…[making] it better for the fan. And then the artist actually feels good that it's not just people staring at their phones.”
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Global President, Media & Sponsorship, Live Nation
Russell Wallach
A Crisis of Attention
NEXT: Melissa Selcher
3/3
Until the robots take over—that hasn’t happened yet—we’re marketing to humans, and [marketing] is about that human-to-human connection.”
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CMO,
Autodesk
Dara Treseder
NEXT: Dara Treseder
2/3
The fact that Vans stands for using creativity to figure out who you are is almost timeless. That is what Vans is about. And so in that way, we're future-proofed.”
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Global CMO,
Vans
Kristin Harrer
NEXT: Kristin Harrer
1/3
Our identity is very rooted in the professional context. But what it means to be a professional has changed dramatically…we have to be flexible and we have to be evolving.”
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SVP, Chief Marketing & Communications Officer, LinkedIn
Melissa Selcher
The Future Of Identity
In my younger days…there was a creative team, and the media team and the production team, all in one shot. With the growth of digital…[you] can have 14 agencies working for [you]...Quad is uniquely different because we have one organization that does all those things together.”
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CMO, Quad
Josh Golden
The Future Of Identity
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2022 Forbes CMO Summit in Miami
Event attendees gathered in Miami’s Wynwood Arts District for an evening of music, food and culture hosted by Live Nation (Photo Credit: Jamel Toppin)
NEXT: Carla Hassan
2/5
We know empirically that companies that keep long-tenured CMOs are infinitely more successful…CMOs that have been in the role for more than eight years, their companies have 300% higher…brand value.”
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Global CMO, General Motors
Deborah Wahl
NEXT: Deborah Wahl
3/5
As marketers, [what] has stood the test of time is [being] curious about how your company makes money. It's not just about marketing.
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NEXT: Laura Jones
4/5
It's good to always challenge large teams about who they really are…what the core is, and what's relevant, finding a new customer value proposition that goes with that.”
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Chief Marketing & Public Relations Officer, Ally Financial
Andrea Brimmer
CMO, JPMorgan Chase
Carla Hassan
NEXT: Janet Balis
5/5
When I think about creative, I think as an industry we often think of it as a deliverable or an output. In reality, to me, it's a process.”
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CMO, Instacart
Laura Jones
Panel
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More Speaker Quotes
NEXT: Andrea Brimmer
Marketing Practice Leader, EY
Janet Balis
1/5
I think what's really important...from a brand standpoint...is: just because somebody else is doing something doesn't mean that's right for you.”
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