How well do you understand your customers?
Answering that fundamental question can be tricky for financial services (finserv) brands. They’re operating in a complex industry divided into myriad subcategories, from banking and insurance to brokerage, tax and new emerging fintech brands. And with ad addressability changes, many finserv marketers need to find new ways to reach and engage audiences who may be in the market for financial products—as well as new ways to measure the effectiveness of their digital campaigns.