FROM
Centralized decision making
Ivory tower decisions
Reactive planning and actions that can be misaligned with business goals, mission and values
Siloed data, less collaboration, delayed problem-solving
Data-aware stage (low data culture maturity), lagging in ability to analyze data and realize its value
TO
Decentralized decision making
Front-line decisions with those closest to customers
Proactive, outcome-focused planning representative of mission, values and business priorities
Integrated, accessible data empowering all, encouraging collaboration and helping to
resolve problems
Data-driven (or data-leading) with a scaled enterprise data culture