“The way that you really connect with consumers and they connect with your brand is when you understand their heart—what motivates them, what scares them. And so for us, it’s really about how do we unlock the potential of our teams to really tap into not only the art of what communications and marketing can be but the heart of it—what their consumers need and what they want—and marrying that with the science of it.”
The Best Way To Connect With Consumers
Janice Tennant, CMO, Merrell
