TJ Abrams,
CMO, EXOS
CREATING AN AUTHENTIC BRAND
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“It’s so important for authentic brands today to actually replicate what they want to
do externally, internally …
I partner with our chief human resources officer to think about what’s the employee
experience and how are we investing in our internal culture to drive what we expect to see in products that we launch in the marketplace.”
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“It’s probably the things that I’ve failed at, and tried and swung and missed at, that actually have put me in a position to be a much better CMO today than I probably would’ve been 5-7 years ago
if the opportunity had come along at that time. It’s a little bit of the old Nike Jordan ad which is, ‘I succeed because I’ve failed’.”
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THIN LINE BETWEEN SUCCESS AND FAILURE
Evan Jones,
CMO, Fender Musical Instruments Corporation
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“There is no one way to get to a CMO position or a senior marketing position, particularly because our field is changing so dramatically.
I would just say, embrace the not-so-straight line and just make sure that you’re constantly learning. That for me has really been what my career has been about.”
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FOR ASPIRING CMOs, EMBRACE THE NOt-so-straight line
Fara Howard,
CMO, GoDaddy
