CONOR
MCGREGOR
NATIONALITY
IRELAND
SPORT
MMA
AGE
32
$180 M
Conor McGregor’s appearance at UFC 257 in January wasn’t the triumphant return he had hoped for—Dustin Poirier knocked him out in McGregor’s first UFC fight since January 2020—but he collected an estimated $22 million for his time. The real moneymaker was his sale of whiskey brand Proper No. Twelve, buttressing an endorsement portfolio that includes DraftKings, the video game Dystopia: Contest of Heroes and the lifestyle brand Roots of Fight.
#1
Jeff Bottari/Getty Images