Take Charli D’Amelio, who ranks second on our list. Along with her sister Dixie (#21), the 18-year-old has parlayed self-shot short dance videos into an empire. Charli has 145.5 million followers on TikTok. That’s fame. She has her own perfume (Born Dreamer), a clothing company (Social Tourist, in partnership with Abercrombie & Fitch's Hollister), plus an early-stage VC fund. That’s moxie. She earned $17.5 million last year and her sister pocketed an additional $10 million. That’s serious money.
Money. Fame. Moxie. That’s what it takes to qualify for Forbes' first ever ranking of the most powerful influencers on the Internet. Their compelling, often quirky, content is consumed by millions–and the world’s top brands happily spend millions to sponsor it.
Overall, our 50 Top Creators have amassed a combined 1.9 billion followers across Instagram, TikTok and YouTube. In aggregate they made $570 million in 2021. Their average age is 31.