INNOVATE
THROUGH COLLABORATION
Interrogate Potential Solutions
Prioritize Content Provenance
Support Structural Changes
PLAY FOR MORE ON INNOVATING
THROUGH COLLABORATION
We select the top ideas to go into [a team] hackathon and they go at it and they experiment and they bring back results. And we've had some amazing things that have come back…in our data and analytics area.”
PLAY FOR MORE ON INTERROGATING
POTENTIAL SOLUTIONS
Every idea has to go through an ethics review. ... We want to make sure that it's ethically sound, that we're not doing anything that would harm anybody or anything or use data that we don't want people touching.”
PLAY FOR MORE ON PRIORITIZING CONTENT PROVENANCE
We’ve been very active with content authenticity, and what this is intended to do is really create a nutrition label for an asset. … It’ll tell you when it’s been created [and] when it's been modified.”
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STRUCTURAL CHANGES
We’ve been proposing what we’re calling the Federal Anti-Impersonation Right Act so that if somebody does use AI to steal some of your content
or to impersonate your content...there are fines.”
