How Marketing Influence Is Evolving Across Four Industries
[Luxury brands] don’t follow what the consumer wants—they create what is going to be a better future for the consumer.”
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Global Brand Officer, LVMH
Mathilde Delhoume
Luxury
I exist, and my team exists, for one reason: it’s to drive growth…You’ve really got to be a steward of the business, and understand the business, not just a steward of marketing.”
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CMO, JPMorgan Chase
Carla Hassan
Financial Services
We also have a tremendous proliferation of sales channels…Ultimately, however someone wants to shop at Walmart, we want to be there…Where there’s inspiration, we want to close the transaction.”
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SVP And CMO, Walmart
William White
Retail
We have a responsibility on ourselves now [with AI] to build the future that we want. It’s really fun that as…‘marketeers’ we’re in a unique spot to really set it up and to create it.”
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President, Salesforce
Sarah Franklin
Technology