In this world of disruption, there's a real art form or science, perhaps, to be able to distill things–no pun intended–and be able to identify the variables distinctly from each other. … [Marketers] now have a lot more information. It's really helpful. So lean in on that.”
“
CMO, Diageo
USE DATA TO CUT
THROUGH NOISE
Cristina Diezhandino
We have to stand for the fact that our brands actually can withstand turbulence of any kind. … We’re leaning in, we're actually not looking to cut back. We're trying to figure out how to deliver value to consumers. Marketing is going to be at the forefront of that.”
“
CMO, Hasbro
BE BOLD AMID
UNCERTAINTY
Jason Bunge
[Apply] the entrepreneurial spirit to trying new things that help create customer engagement. ... How do we go back to the core of what we all know works and not panic in this moment, and focus on the things that we can control, which is customer experience?”
“
Chief Commercial Officer, Rokt
CENTER YOUR
CUSTOMERS
Elizabeth Buchanan
Go out there, especially in times of uncertainty. Everybody loves to talk about certain brands, and if you are not out there owning your narrative, especially if you are tied to political discussion or the economy, you're in big trouble.”
“
CMO, Citadel
SHAPE YOUR
OWN STORY
Amanda Rubin
