This is the greatest time to be a marketer.
… Just think about all the ways we can tell
stories and design experiences and create expectations and build memories and
deepen relationships. It’s phenomenal.”
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On Marketing Possibilities
CMO, Visa
Frank Cooper III
CMO, GE
Linda Boff
Marketing innovation [is] taking those parts, some of which haven’t changed in a really long time, and assembling them in a way that’s relevant, that’s engaging, perhaps that hasn’t been done before [and will] capture people’s attention and, dare I say, their passion in life.”
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On Creative Experimentation
Marketing innovation starts first with human centricity [and] deeply understanding what people want beyond what they know they want. It’s anticipating it. And the innovation is the stretch to delivering that.”
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On The Stretch To Innovation
Chief Growth & Marketing Officer, Unilever
Esi Eggleston Bracey