World-famous comedian and actor Kevin Hart doesn’t want you to have “tequila face.”
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Bringing people together to celebrate the big and small stuff is Hart’s ultimate M.O. “What really sets Gran Coramino apart is the energy it brings out when you're sipping on it,” says Hart. “I want people to feel like you're part of the party. Like you're hanging out with your friends, laughing, joking around, and having the time of your life.”
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“It’s that horrible grimace that happens after you drink something that goes down bad,” he says.
So Hart, a longtime tequila fan known for his relentless work ethic, rose to the challenge by creating his own tequila.
Two years ago, he joined forces with Juan Domingo Beckmann, an 11th-generation tequila producer who runs the world’s largest tequila company. They co-founded Gran Coramino, whose Cristalino and Añejo expressions have won over 35 international spirit awards and cemented the brand’s status as a top-five growth driver for the tequila category. This summer, they launched a complex, golden honey-hued Reposado to tap into a segment experiencing robust growth.
“We saw the opportunity to bring something new to the category: a sophisticated, smooth Reposado that appeals
to aged-spirit lovers,” says Hart. “I’m confident that we’ve done just that.”
Discover the tradition, innovation and purpose behind Gran Coramino Tequila ahead—including Hart and Beckmann’s signature Reposado drink recipes that are ideal for any occasion.