The retail industry—which constantly evolves, with regular shifts in consumer buying behavior—is going through an especially tumultuous period right now. The recent
e-commerce spike and rapid expansion of omnichannel commerce is straining traditional retail systems that weren’t designed for modern commerce. As Google Cloud CEO Thomas Kurian recently said, “Digital transformation is more than just a requirement. It’s a race. Retailers that transform the fastest are the most successful.”
By Tauren Dyson