If something unexpected happened to you, how would your loved ones manage without you?
While building your future—whether that’s purchasing a home or starting a family—it’s easy, especially for younger generations, to let life insurance take a back seat. But protecting your family shouldn’t be a “someday” task, says Megan Sharpe, VP, Marketing, Gerber Life Insurance.
“A lot of millennials think about what's going on now and tend to not think about the future,” says Sharpe.
Data shows younger age groups invest in life insurance, but 53 million millennials and Gen Z Americans believe they have insufficient coverage (typically, coverage should pay out at least five to ten times your current salary). Since the price of life insurance changes based on age and health, prioritizing comprehensive coverage early—no matter your family profile—offers peace of mind and protection, Sharpe says.
Take Avery and Ethan—two fictional millennials who want to buy life insurance. They’re interested in how Gerber Life Insurance’s Family Plan can help create a financial safety net for their different families:
Meet
Avery
34, Married
Has a toddler and a newborn
Homeowner
Working professional
Meet
Ethan
30, Married
No kids
Renter
Entrepreneur
Below, explore Avery’s and Ethan’s coverage questions as they figure out how life insurance can help safeguard what matters most.