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“Luxury isn’t simply a romantic place—it can truly become a daily place.”
“Luxury done right,” Busse says, combines exquisite shapes and detailing with visual longevity. He and his team designed the Grecale as both a high-end sports car for daily use and a collector’s car, avoiding decorative elements that wouldn’t look fresh after a three-year lease.
“There’s a reason we design cars as sculptures—so the car is respected by the driver and its audience.” That purity of design speaks to Busse’s belief that true luxury must be long-lasting and sustainable.
Grecale GT
It’s a philosophy he hopes will promote more mindful purchase behavior that curbs overconsumption and acknowledges evolving preferences. “Making products that are still beautiful and relevant after 20 years is important for the environment. For me, that’s the role of luxury.”
“Luxury’s responsibility is to offer something that has
visual longevity and deserves its price. In return, we’re giving
you a product that will truly last.”
“Luxury isn’t simply a romantic place—it can truly become a daily place.”