To separate the wheat from the chaff in an industry plagued by self-promotion and spam, we evaluated each creator across three categories: earnings, clout and entrepreneurship. Earnings figures are for calendar 2021 and are Forbes estimates. Clout measures not just the sheer number of followers, but also their engagement as indicated by likes, shares and comments. For follower count, we summed followers across platforms. This count includes people who follow creators on multiple platforms. Finally, each creator was given an entrepreneurship rank of between 1 and 3, rewarding people who founded companies, started investment shops or otherwise structured deals in creative—and lucrative—ways. Here's how we made it