The iconic Italian brand has been crafting showstopping luxury sports cars for 110 years. “More than a lifetime,” marvels its head of design Klaus Busse. “We have to continue Maserati’s legacy and propel it forward.”
This means Busse’s team must master a high-wire act, balancing the brand’s rich history and signature sex appeal with pioneering technology. It's an intricate fusion, says Busse, but in “the country of the Renaissance,” the spirit of innovation is itself a cultural tradition. “The two things can wonderfully coexist,” he says. “Maserati has always had the courage to reinvent.”
Explore how Maserati’s latest line up—the MC20, the MC20 Cielo, the Grecale and the GranTurismo—embodies this delicate dance.
By Jacqueline Kehoe
Utter the word “Maserati” and watch heads turn.
Maserati’s head of design Klaus Busse sketches the MC20, a “racing-inspired super sports car.”
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