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How often do brands give you “personalized” recommendations for products you would never buy?
Personalization is now a make-or-break way to enhance customer loyalty and experience, says Les Matthews, executive vice president of services for North America at Mastercard. But to do it well, businesses need to understand how to put their data to work.
By Richard Sine | Illustrations By Studio Ianus
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LES MATTHEWS
Executive vice president Of Services for North America, Mastercard
A lot of companies get personalization right, but when they get it wrong, it’s wrong. Your ability to execute can mean the difference between success and failure as an organization.”
For a truly tailored approach, you need to know your customers beyond what they bought last time and recognize who they are as soon as they land on your site. Below, explore how Mastercard helped two brands do just that by using powerful solutions to generate real results.