01
FASHION Spending Remains Strong
of consumers said they plan
to spend as much or more on fashion than last year
Where Consumers
Intend To Spend:
Fashion Ranks As
A Top 5 Category
Restaurants & Dining Out
42%
travel
34%
health & fitness
33%
beauty & personal care
32%
fashion
31%
electronics & gadgets
29%
furniture & home decor
23%
books & educational courses
21%
music & concerts
19%
spas & wellness
10%
online sales rise,
but stores
remain dominant
02
But their estimates show that physical stores will continue to generate the majority of sales—60% this year
of professionals at fashion brands said direct online sales in 2024 and beyond will contribute more to overall sales than they did last year
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Physical retail is very important for the future. I do think that we’re seeing more people wanting to come in and be in discovery mode.”
“
Linda Ashman
Executive Vice President, Bogner of America
price and fit
matter most
03
63% of consumers said the factor of size and fit is their most important consideration when shopping, more than any other
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of consumers said price point is their most important consideration when buying from a specific brand, more than any other factor
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hybrid lifestyles demand versatility
Everyday sneakers is the No. 1 footwear choice across all genders and age groups
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of women 18 to 25 and 25% of men 25 to 34 plan to buy formalwear, the age groups with the highest intent for each gender
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04
tech spurs
buying, for some
of consumers said personalized design features and customized size and fit are the top tech enhancements that would encourage a purchase
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05
Millennials and Gen Z are more likely than any other age group to be positively influenced by tech enhancements
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2024 insights
The U.S. Fashion Consumer Outlook report provides fashion industry professionals with valuable insights into consumer behaviors and motivations as well as micro and macro industry shifts expected to shape 2024. For more informed, data-driven decision making— and to increase profit potential for your brand in 2024—read the full report today.
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