“We deliver goods to consumers’ homes directly from local farmers. We became an essential business [during Covid-19 and made] the moment matter. One investor said, ‘Are you ready? You’re going to have to learn in weeks what most CEOs learn in their entire careers.’ Then growth hit, and scaling an essential business was a huge pivot—everything from no-contact delivery to Covid-safe procedures for an entire workforce. From a consumer perspective, everyone was finally starting to realize the critical nature of our national food system, our small farms and the power of local supply chains.”
THE ACCELERATION OF HER ESSENTIAL BUSINESS
Julia Niiro, Founder & CEO, MilkRun
