Pinky Cole,
Founder, Slutty Vegan ATL
HER GRASSROOTS MARKETING APPROACH
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“You don’t necessarily need dollars to market your business. If you’re creative and have forward-thinking people, then you can introduce your business to a new audience. Everything we do is really grassroots: I have a creative marketing team, [we’re] authentic and intentional. We do three things from the marketing side: We make people laugh, we make people proud and we give them information.”
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“I always wanted to create a brand for people who look like me. I recognized this white space to create a collective home for people who [aren’t] represented...A community-first beauty brand that was listening to people who were craving to be seen. [We’re] called Live Tinted intentionally. We all have a tint to our skin and I want this to be a place where everyone comes together and [sees that] we have more in common than we realize.”
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HER BRAND’S EARLY VISION
Deepica Mutyala,
Founder & CEO, Live Tinted
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“There’s a real desire to support and shop local. Square’s small business customers are adopting our online options, QR codes, social media integrations and customer messaging—like being able to confirm appointments and checking inventory with customers via text—those tools are thriving. Our businesses are not only meeting customers’ desire for community loyalty, but they’re getting new customers through social and online as well.”
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CUSTOMERS LOVE LOCAL
Ashley Grech,
Global Head of Sales, Square
