Despite Disruption, They’re Confident & Motivated
Takeaway 01
Nearly all small business owners surveyed faced pandemic restrictions and shutdowns and nearly half suffered a severe disruption. And yet, seven of ten report that their company displayed agility in response to the pandemic and say that it helped them prepare for future upheavals. Today, they’re looking ahead with striking optimism and taking action.
65%
Expect their business to be fully recovered within two years
83%
Are confident in their post-pandemic recovery
77%
Are taking proactive steps
to focus on innovation
and adaptability
In The Hybrid Era, They’re Mixed About Remote Work
One striking dichotomy in the data emerged on future-of-work models. Small businesses with 100 or more employees view remote work as an advantage, reporting that it boosts staff morale and satisfaction, while smaller companies with less than 100 employees express more skepticism.
94%
Of businesses with 100+ employees think that remote work increases productivity
47%
Of all businesses say that ensuring productivity is the top challenge in managing a remote workforce
54%
Of businesses with less than 100 employees think that remote work increases productivity
Takeaway 02
To Automate
& Accelerate, They’re Turning To Tech
Despite enduring many pandemic-induced technology headaches, small business owners view digital as a lifeline and are investing in a variety of tools to automate and optimize operations—from cloud infrastructure and advanced analytics to artificial intelligence and machine learning.
62%
Say that the pandemic accelerated their digital transformation
37%
Plan to enhance digital
self-service for customers
45%
Have invested in cloud—
the top action small business owners are taking in order to transform
Takeaway 03