Active Intelligence
Is Always-On Intelligence
Without Active Intelligence
With Active Intelligence
Traditional business intelligence (BI) is compartmentalized, historic and passive. Data is shuttled between silos within the organization in a process that IT typically owns and manages. Surfacing actionable insights involves analyzing past data points.
“It’s not forward-looking. It's not real-time,”
says Fisher.
Enabling moment-to-moment decision making, Active Intelligence embeds real-time, up-to-date information directly in business processes. Using artificial intelligence and machine learning, it surfaces actionable data points—events, insights, predictions—as they occur for deeper analysis and immediate action.
“Active Intelligence is really about moving away from passive BI to a state where you are using real-time information in a continuous flow,” Fisher explains.
Active Intelligence
Builds Smarter Pipelines
Without Active Intelligence
With Active Intelligence
Conventional BI focuses on origin and destination: Get the data; ship the data. The journey terminates when end users receive their “analytics-ready” data in big, static conglomerations, all at once. The data pipeline is linear and closed.
Collaboration between data producers and data consumers, when it happens at all, comes at “the very end, when you find something out and [decide] what are you going to do about it,” Fisher says.
Active Intelligence accelerates data movement, transformation and automation. This helps break down the barriers between data producers and data consumers, making it possible for them to collaborate at every step in the process, instantaneously.
“[We can] understand how data is changing in those source systems in real time,” Fisher says. Active Intelligence can leverage streaming data to pick up on unusual user behavior, for example, or on emerging sales trends. “Then, [we] update the downstream analytics pipeline with that updated information.”
Active Intelligence
Impels, Compels
And Drives Action
Without Active Intelligence
With Active Intelligence
In traditional BI, data analytics reports are housed in separate dashboards, apart from the end user’s own workflows.
This is limiting. As Fisher puts it, “You have to log in to your analytics environment.”
Automation, to the degree it exists at all, does little more than generate descriptive insights. Even when actions are triggered based on predefined conditions, they’re largely confined to the analytics environment itself.
Active Intelligence triggers deeply informed, highly targeted events that help users seize opportunities the moment the BI platform identifies and surfaces them. These events can live anywhere in the organization, not just the analytics dashboard.
“[We] not only automate elements of the end-to-end pipeline of workflow, but … into downstream applications where it may make sense,” Fisher says. “We can support customers … through a broader range of analytics that meet their use case, meet their data set and meet their user profile wherever they are.”