Talk to your team
“One of the values that we’d always talked about to our team is transparency. It’s easy to be transparent in good times, but can we be just as transparent when things are not as good? We focused on all the things that our team could be worried about and how we can be as transparent as possible.”
Shan-Lyn Ma
Cofounder and CEO, Zola
Empower Remote Workers
“We’ve come up with solutions that are ‘office in a box.’ No matter where your executives are, wherever your salespeople are, you can really go and enable them to work from home… [I]f we’re going to do this, we really have to enable people with the tools and resources to be able to do their job anytime, anywhere.”
Cheryl Keeler
Vice President, Sales, T-Mobile for Business
FIND NEW SOURCES OF CAPITAL
“As an entrepreneur I recognized very early on in my career that even if I was able to amass an amount of money it always fell short of what I needed to pay for. Capital and coaching, we see, are the magic formulas to make sure we help entrepreneurs think strategically about how to use the limited resources that they have.”
Melissa Bradley
Cofounder, Ureeka
DIGital is central
“A lot of companies think about digital as a product, as part of what they’re delivering to customers, and I truly think in 2021 and beyond, it has to be integrated into the business. And it has to be foundational to thinking through particularly community networks and businesses that are consumer first.”
Lindsay Kaplan
Cofounder and Chief Brand Officer, Chief
Build community with authenticity
“The pandemic leveled the playing field a little bit, and it made it easier for brands like us to compete. There’s a leveling up of brands right now, where people want to know who you are. They want to know what your values are."
Amy Liu
Founder, Tower 28
