Mark Weinstein, Chief Marketing Officer, Hilton
"If you serve up things that make the trip better, they're happy to have it there. ... They actually have a better stay because they think you were an enabler of that great trip."
Libby Rodney, Chief Strategy Officer, The Harris Poll
“Gen Z are just naturally born dopamine hunters in this instant online world, and 80% love to hunt for that perfect item, and they're also twice as likely to engage with surprise offers at the checkout.”
Laura Cosgrove, Senior Vice President, Retail Client Success, Rokt
“[The] customer is trusting you, and they expect a fair value exchange for that when they're purchasing something on your site. ... Introducing random products in that moment actually introduces friction to the journey, and you risk the entire conversion.”
Adi Thacker, Senior Vice President, Ads & Partnerships, Poshmark
“A big opportunity ... is with AR (augmented reality) and just using gen AI to generate visuals. I think especially in fashion, being able to embody what an offer looks like on an individual, it's just a lot more inspirational than things are today.”