Seventy-five percent of executives agree that top-notch customer experience is vital to their company’s survival. And yet, too few are leading the way toward CX excellence.
Of the 250 U.S. execs polled by Forbes and Treasure Data in February and March qualified as CX Leaders.
To be considered a CX Leader,
an executive needed to:
Rank the quality of their company’s CX as either world- class or best in their industry
Experience revenue growth at their organization in the most recent fiscal year
How, then, do Laggards become Leaders?
For answers, we consulted experts at Treasure Data, who reviewed the survey’s
findings and recommended the following five steps: