Cashing In On AI
Key Finding 01—05
C-suite leaders are mixed on AI’s financial return so far, but most expect to see it soon.
of CxOs report an ROI of 5% or more from their AI investments.
2025
2023
of CxOs expect to see an ROI of 5% or more over the next two years.
AI’s payoff isn’t just monetary. Respondents said it supports these three business priorities most.
Dividends Beyond Dollars
Key Finding 02—05
CxOs said AI is applied most effectively to optimize decisions and experiences in these lines of business.
Business Units That Use It Best
Key Finding 03—05
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Thought Leadership From Our Sponsor SAP
8 Examples Of Artificial Intelligence In Action
Respondents are split on their ability to evaluate AI based on both traditional ROI and less-concrete benefits.
Missing Out On Metrics
Key Finding 04—05
have accurate key performance indicators (KPIs) and other benchmarks to track AI-related progress.
believe senior leadership fully understands the challenge of assessing AI’s financial and non-financial ROI.
C-suite leaders are still learning just how complicated it is to measure AI’s impact.
A Sliver Of Insight
Key Finding 05—05
General Management & Operations
Marketing
Technology
81%
58%
52%