What if a promising technology’s full potential is impossible to compute? Or if its capabilities—expansive, complex and evolving—don't always translate into neat financial metrics?
Just-released Forbes Research shows C-suite leaders face this puzzle as they deploy AI and try to gauge its performance. They see financial returns, but aren’t quite sure how to guarantee ROI fully captures wins like improved productivity or richer customer experiences.
Our survey of 1,075 CxOs explores their views on current AI initiatives and uncovers what they’re learning as they invest in new ones: AI’s value hinges on the ability to meaningfully measure it.