Haley Kalil, 32
Lexi Rivera, 24
Hannah Stocking, 33
Jake Shane, 25
Funny is fashionable for the former Miss Minnesota and Sports Illustrated Swimsuit model. Kalil creates self-deprecating skits spoofing the fashion and creator cultures. “I started watching every platform for at least an hour a day,” she says. “I learned the style and applied it to my content.” Hollywood is in on the joke: In 2024, the Oscars hired her to report from the red carpet.
The star of kid-friendly YouTube skits and challenges started when she was 11, appearing in her brother’s Vine videos. Rivera attended college—for a day. “I ended up taking a chance on social media,” she says. Smart move: She now has 17.5 million YouTube subscribers. On Instagram, she shares travel and fashion content with 8 million fans. “It’s more natural and more my vibe.”
She turns awkwardness into art. Stocking got her start on Vine and now has 72 million fans across YouTube, TikTok and Instagram who watch her highly produced sketches that exaggerate everyday dramas. “My content is minimal talking,” she says. “If someone doesn’t speak English, they can still laugh—it’s Charlie Chaplin–esque.”
What started as TikTok culinary reviews of octopus dishes is now a 36-city comedy tour. Shane’s podcast, Therapuss, hosts celebrity guests (Katy Perry, Tate McRae, Glen Powell) and dispenses life advice. In 2025, he took his podcast on the road, including an upcoming appearance at Radio City Music Hall. “I owe it all to my [follower] community,” he says. “They let me be myself and find different ways to make them laugh.”