Dec 06, 2021, 12:00pm EDT
Smartsheet BRANDVOICE
Innovation
| Paid Program
The Seattle Kraken may be in their first season, but they're already defined by their drive, grit and tenacity.
The NHL expansion team is making headlines, not just for their buzzy draft selections but also for the way they’re changing the game.
With the benefit of a “clean sheet,” they’re building a franchise with the highest standards—for the players on the ice, those who work behind the scenes and for the arena, which is setting a new precedent for sustainable event spaces.
A flag bearing the logo of the Seattle Kraken flies from atop the Space Needle during a promotional event last year.
SEATTLE KRAKEN
A computer rendering shows the interior plans for Climate Pledge Arena.
SEATTLE KRAKEN
STARTING A SPORTS FRANCHISE WITH A CLEAN SHEET
CHANGE
CHAMPIONING