Practice good governance.
1.
Strike plain-language agreements.
2.
Data partnerships must come with boundaries. Even if a data partnership is built around crisis response, parties should hold each other accountable for using data for mutually agreed upon goals, including maintaining proper governance and controls. “You need to define what data is shared with which entity and how long they have access,” said Sunil Rao, global head of the consumer goods go-to-market team at Salesforce.
Share insights and context.
3.
Reduce friction for faster results.
4.
Emphasize new-economy challenges.
5.
Practice good governance.
1.
Strike plain-language agreements.
2.
Share insights and context.
3.
Reduce friction for faster results.
4.
Emphasize new-economy challenges.
5.
Data privacy and licensing can be complicated. Whenever possible, data partnership agreements should focus on clear language and avoid unnecessary obstacles, without sacrificing security of the information. The reason is more of a practical matter than one of principle: Shorter, simpler agreements are easier to consummate. And they’re simpler to amend later if need be.
Practice good governance.
1.
Strike plain-language agreements.
2.
Share insights and context.
3.
Reduce friction for faster results.
4.
Emphasize new-economy challenges.
5.
Data partnerships will underachieve if they only provide one-time static, or even periodic data reports. Make sure your stakeholders understand that sharing data is only the beginning of the collaboration. The real work is done when people converge on a shared topic and shared goals and then create analytical insights and explanations that are valuable to everyone in the partnership.
Practice good governance.
1.
Strike plain-language agreements.
2.
Share insights and context.
3.
Reduce friction for faster results.
4.
Emphasize new-economy challenges.
5.
Even modest time savings can pay significant dividends. “Hopefully, people will have learned from the pandemic that even a slightly
more rapid response that's supported by data makes all the difference,” Young said. Rao adds: “Partnerships should enable access to data that’s clean, normalized and ready to use,” in order to minimize redundancy.
Practice good governance.
1.
Strike plain-language agreements.
2.
Share insights and context.
3.
Reduce friction for faster results.
4.
Emphasize new-economy challenges.
5.
Don’t limit the scope of your partnership to rearview-mirror analyses. Use your new collaboration to test strategies, implement solutions and solve challenges that may have seemed insurmountable. And don’t expect the data partnership to help restore the pre-Covid status quo. “Things will never be the same. Seasonality as we know it in retail is completely gone,” said Numan, assessing the impact of the pandemic. “Is there a weekend anymore? Are there holidays anymore? You need to tackle and explore those questions with your partners.”
Practice good governance.
1.
Strike plain-language agreements.
2.
Data partnerships will underachieve if they only provide one-time static, or even periodic data reports. Make sure your stakeholders understand that sharing data is only the beginning of the collaboration. The real work is done when people converge on a shared topic and shared goals and then create analytical insights and explanations that are valuable to everyone in the partnership.
Share insights and context.
3.
Reduce friction for faster results.
4.
Emphasize new-economy challenges.
5.
Practice good governance.
1.
Strike plain-language agreements.
2.
Even modest time savings can pay significant dividends. “Hopefully, people will have learned from the pandemic that even a slightly
more rapid response that's supported by data makes all the difference,” Young said. Rao adds: “Partnerships should enable access to data that’s clean, normalized and ready to use,” in order to minimize redundancy.
Share insights and context.
3.
Reduce friction for faster results.
4.
Emphasize new-economy challenges.
5.
Practice good governance.
1.
Strike plain-language agreements.
2.
Don’t limit the scope of your partnership to rearview-mirror analyses. Use your new collaboration to test strategies, implement solutions and solve challenges that may have seemed insurmountable. And don’t expect the data partnership to help restore the pre-Covid status quo. “Things will never be the same. Seasonality as we know it in retail is completely gone,” said Numan, assessing the impact of the pandemic. “Is there a weekend anymore? Are there holidays anymore? You need to tackle and explore those questions with your partners.”
Share insights and context.
3.
Reduce friction for faster results.
4.
Emphasize new-economy challenges.
5.