For its second annual awards program, TikTok appointed a jury of advertising leaders to decide which brand’s ad campaign most dynamically tapped into the platform’s community to inspire joy and create defining cultural moments. The 2023 finalists collectively offer a master class in harnessing TikTok for business success. Their stories may just inspire the winners in 2024. Below, discover the campaigns that were in the running—and find out who took home the grand prize for the greatest TikTok ad in Europe.
