Vivian Tu
Founder & CEO, Your Rich BFF Media
“
There’s this concept in Japanese, it's called Ikigai, it’s like: ‘Is this something that you love, is this something that you’re good at, is this something that the world needs?’...And that’s what I use when I think about what brands I want to partner with.”
Rickey Thompson
Actor & Comedian
“
When I first started, I was just trying to, literally…be anybody online. I used to study everybody and was like ‘Okay, how are these people making money, I want to be like them.’ I tried to do everything and it just wasn't working for me. So I was like ‘You know what, let me pump the breaks and really just be myself.’ And once I started doing that…my career just changed, honestly dramatically.”
Michael Le
Dancer, Choreographer & Cofounder, Joystick
“
Look at your own passion, and once you follow and create content off of your passion, most likely 90% of the time it’s going to be completely different from anyone else.”
Dixie D’Amelio
Cofounder, D’Amelio Brands
“
We are huge viewers of social media more than we are creators…we know what people like to see, and which companies have worked on certain social media platforms and what goes viral…Give the creator a little bit of grace, and let them have the creativity because they know what they’re doing.”
Charli D’Amelio
Cofounder, D’Amelio Brands
“
I think that trust towards influencers from brands, from companies, is going to be more than ever before especially with micro-influencers. I think that’s going to be a big rise in the future.”
Video Thumbnail Credit: Jamel Toppin Photography