For content creators and companies today, mastery of the medium is a superpower.
With brands less dependent on traditional office spaces and in-person interactions, they’re increasingly turning to video-based tools to engage employees and customers. What can they learn from video-versed creatives who’ve cultivated large audiences and impressive careers?
Boosting video know-how and audience engagement starts with the fundamentals—and this applies not only to brands but to individuals with influencer aspirations, corporate leaders hoping to connect more meaningfully with staff and many other professionals.
Below, meet two award-winning digital storytellers with massive followings who share their ingredients for compelling video content: incisive reporter and climate talk show host Sophia Li and powerhouse director and producer Edgar Esteves. Then, Verizon BlueJeans executive Chris Lewter offers advice on applying their principles to the corporate setting and introduces an innovative live-streaming tool that can help.
Reported by Abigail Bassett