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[Conveying] the business impact of marketing—that’s a challenge we all face every single day. It’s not just putting out compelling creative work … it’s proving my team is doing the work that's driving the business.”
Chief Marketing Officer, Netflix And Honoree, 2024 Forbes World’s Most Influential CMOs
Manifest CMO Value
Marian Lee
I think it's really important to always be bold, think about the audience empathetically, put yourself in their shoes and make sure your marketing product is as good as the real products you make.”
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Global Head Of Brand And Creative, Salesforce
Be Bold
Scott Larson
Chief Digital And Marketing Officer, L'Oréal And Honoree, 2024 Forbes World’s Most Influential CMOs
Have marketing as part of … the group making the business decisions. Because for companies to grow organically, they need to [become] people-first and brand-led. That's the shift that needs to happen.”
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Global CMO, AB InBev And Honoree,
2024 Forbes World’s Most Influential CMOs
Empower Growth
Marcel Marcondes
Asmita Dubey
There's consumer centricity. … There’s tech centricity. … Then, there is brand centricity. We are now playing at the convergence of all that, and the more they are converging, the more they are bringing opportunities.”
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Seize A Trifecta Of Opportunity
Chief Business And Marketing Officer, Braze
Astha Malik
Switch from this mode of being in control of the customer journey to having empathy for the customer. … Understand how not to be a distraction to them; they are deciding where they want to go, and you're just helping them.”
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Don’t Control, Empathize
