HOW PDaaS CAN HELP YOU DEVELOP DIGITAL SOLUTIONS AT FAR FASTER SPEEDS
Digital transformation is about more than deploying new technologies. It’s about choosing solutions that can address business needs, improve operations, provide better user experiences, and much more. In order to stay competitive in the digital market, organizations need to rapidly create new products and services to quickly meet their customers’ needs. How can they do that? By taking a product development as a service (PDaaS) approach. Here’s what that means.
Most organizations are not software companies, yet they still have to develop and deploy digital technology at a rapid pace to stay competitive. Companies that succeed are able to deliver results regularly and frequently. Why not work with a partner who can build programs quickly, react deftly, and do it all with your business goals in mind? That’s the promise of PDaaS.
WHAT IS PDaaS?
PART 1
PDaaS enables companies to create revenue-generating products without having to hire an entire software team.
This makes it possible to remain flexible as the overall
product strategy evolves.”
“
—Michael Rabjohns
Senior Manager,
Product Development,
3Pillar Global
3 BIG BENEFITS TO PDaaS
go all in
go all in
1.
go all in
Pay a monthly fixed fee for a partner whose success is tied to your success. The cost includes management, tooling, and the know-how required to continually optimize performance and drive results.
2.
get a multidisciplinary team
Your team—built for your specific purpose— integrates product management, user experience, engineering, and advanced analytics into a cohesive unit that drives product outcomes.
Get a multidisciplinary team
3.
improve reliability
3Pillar teams take responsibility for results, anticipate issues, and offer full transparency to their clients.
Improve reliability
Improve reliability
Get a multidisciplinary team
With PDaaS, companies get a product development
team that does it all. Here are some of the capabilities
that PDaaS provides.
A full collection of capabilities
PART 2
the end-to-end
product development lifecycle
Understanding of potential customers & their needs
Continuous improvement of product management
User experience design
Data engineering
Back-end processes
Front-end
user
interfaces
Mobile experiences
Quality assurance
DevOps workflows
Capabilities AND EXPERTISE
What Crafts and Capabilities are Included?
delivery leadership
WHAT ELSE IS INCLUDED WITH PDaaS?
A DEDICATED TEAM
Highly invested management that forms, inspires, and continually optimizes
the team.
Best practices, tools, and templates
for high-performing globally distributed teams.
Regular technical reviews
and health checks performed by our centers
of practice.
Accelerators
for Quality Automation,
CI/CD, and other commonly required infrastructure.
Quarterly travel for either your team leaders or ours to augment regular daily and weekly communication.
A dedicated team plus everything needed to continually run, optimize,
and integrate that team into your organization in order to drive results.
4 PHASES OF PRODUCT DEVEOPMENT
Innovate
1
Teams must continually experiment, engage with the end user, and iterate.
Accelerate
Once product market fit is found, experimentation
slows and the team sprints
to release a robust product
into the market.
2
Differentiate
After a full product release
is in market, iterations
settle into a sustainable
pace and the product
continually evolves.
3
Cultivate
Once the market is saturated and growth opportunity plateaus,
cycle times slow and the team seeks to drive
incremental profit.
4
Many companies have turned to 3Pillar Global’s PDaaS offerings to rapidly develop and deploy game-changing products. Here are a few examples of PDaaS in action.
PDaaS AT WORK
PART 3
Launching programs for PBS
CASE STUDY + TIMELINE
America’s public broadcaster used 3Pillar’s PDaaS offering to create content streaming applications for its viewers.
3Pillar and PBS began working together in search of a path forward to transform them to a digital organization
2009
NEW PRODUCT
PBS and PBS Kids
iPad apps released
2010
NEW PRODUCT
PBS for KindleFire launched; PBS Video Portal launched
2011
NEW PRODUCT
PBS Apple
TV launched
2012
NEW PRODUCT
PBS and PBS Kids launched on Roku; First PBS
Learning Media launch;
Station Bento released
2013
NEW PRODUCT
PBS Passport VOD Portal launched; Redesign of
PBS.org to include a video portal on the homepage
2015
Bento and Bento3 custom CMS
redesign released
2016
New design and UX for Learning Media released
2018
3Pillar and PBS continue to work together on PBS’s many digital products
2019
RESULTS
Video streams per month
264M
Four-star app store rating
New product lines launched
4
RESULTS
3Pillar continues to work with CARFAX to build innovative technology products
2019
NEW PRODUCT
Launch of the CARFAX Total Loss Valuation Service
NEW PRODUCT
CARFAX introduces Vehicle History Enhancement Tool
2016
NEW PRODUCT
Launch of the CARFAX for Police platform for
law enforcement
2015
CARFAX Reports redesigned to “Find Used Cars for Sale” app
NEW PRODUCT
myCARFAX
app launched
2013
NEW PRODUCT
CARFAX Reports
app launched
2012
NEW PRODUCT CARFAX For Dealers
app launched
2011
CARFAX engaged 3Pillar to help guide their digital transformation
2010
The leading supplier of information on used cars and light trucks wanted to do away with paper and put its information online. Using a PDaaS model allowed the company to execute faster and more cost efficiently.
CASE STUDY + TIMELINE
taking carfax digital
Data feeds created
12K
3Pillar Global has full stack capabilities and provides us great advice.”
“
—Aaron Hall
Director of Product Services, CARFAX
Increase in year-over-year digital subscription revenue for the Telegraph, a British newspaper that worked with 3Pillar Global to improve its digital offerings.
30%
Number of apps created by
3Pillar Global for Equinox, a popular health and wellness brand, which wanted to offer new user experience
to its customers.
14
Months it took for Fortune, a global media brand, to launch four new revenue-generating digital products with 3Pillar Global’s help.
6
Helping companies succeed
3Pillar Global has worked with many other companies to improve results.
3Pillar Global’s PDaaS offering can help companies launch products and generate revenues in less time than if businesses hire their own internal software teams. Here are four reasons why you should
choose PDaaS.
WHY CHOOSE PDaaS?
PART 4
3Pillar Global’s multidisciplinary teams issue software releases early and often, which builds momentum and increases customer confidence.
1
Speed to market
2
3Pillar Global’s product leaders optimize team performance against product outcomes and take responsibility for driving results.
HASSLE
FREE
3
3Pillar Global uses lean and agile methods to optimize cycle times, minimize waste, improve predictability, and minimize time to value.
BEST
PRACTIcES
4
3Pillar Global’s globally distributed teams deliver world-class work for a predictable monthly fee.
Sustainable investment
FIND OUT MORE ABOUT PDaaS AT 3PILLARGLOBAL.COM
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—Matt Norton
Senior Director of Technology, PBS Digital
Every single online viewer will notice and benefit from the massive performance increase of this new content service architecture.”
“
product
MANAGEMENt
advanced analytics
user
experience
design
cloud
operations
product
engineering
Innovate
Teams must continually experiment, engage with the end user, and iterate.
1
Accelerate
Once product market fit is found, experimentation
slows and the team sprints
to release a robust product
into the market.
2
Differentiate
After a full product release
is in market, iterations
settle into a sustainable
pace and the product
continually evolves.
3
Cultivate
Once the market is saturated and growth opportunity plateaus,
cycle times slow and the team seeks to drive
incremental profit.
4