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Premium Care, Promising Growth

How dynamic patient care can fuel business growth

Robert Herjavec, longtime business expert, sits down with eye care professional Dr. Melanie Denton to discuss the link between patient satisfaction and growing a medical practice.

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When it comes to building a practice, medical professionals can feel caught between increasing revenue and providing quality care for their patients. According to Dr. Melanie Denton, an eye care professional who opened her own cold-start practice in 2016 after five years in the industry, these ideas are two sides of the same coin. Quality care and customer service, she says, are two of the most important things that come with building a successful business. Satisfied patients not only return to the same eye care provider, but also refer others, leading to practice growth and an improved bottom line. “Addressing patient comfort has not only built my business and made patients extremely loyal to me,” Denton says, “but it has truly been the cornerstone of building my practice in every way.” To achieve this balance between patient and profit while actively working to improve quality care, practices are turning to businesses like Alcon, a global leader in eye care, to do some heavy lifting. The company offers a portfolio of premium, innovative products that provide patient comfort and can contribute to building the authentic connection between doctor and patient, increasing patient retention. Denton’s practice is a proud carrier of Alcon’s TOTAL® family of products, and her business has seen an increase in customer satisfaction. “I really believe in strategic partnership. I try to partner with companies that have the same values that I do, and that’s why I love prescribing the TOTAL® family of products,” says Denton. “I have found these products to be really successful in providing comfort for my patients.” In the video above, Denton and business expert Robert Herjavec talk more about how to effectively grow medical practices without sacrificing patient care.

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