The business of better decisions
Learn how Aon and PGA Tour teams are working side by side to turn expertise, data, and dialogue into action.
To learn more about how Aon is helping the PGA Tour create greater clarity, confidence, and better outcomes, watch the full first episode at
The relationship is deliberately personal, as well. Aon’s team works closely with PGA Tour employees, becoming an embedded resource that can help navigate challenges and identify opportunities as they emerge.
For an organization operating behind one of the world’s most visible sports, the partnership demonstrates that success isn’t only about what happens in front of the cameras—it’s also about having the people, information, and foresight to make better decisions behind the scenes.
Aon approaches human capital as an interconnected system. Benefits, health care, compensation, talent, and employee experience are not isolated considerations. Together, they shape how an organization attracts and retains employees, supports its people, and prepares for the future.
Aon brings deep expertise, informed analysis, and a broader perspective to the PGA Tour by helping the organization see the course ahead and make more confident decisions. Through data, analytics, and global benchmarks, Aon helps the PGA Tour apply insights to its unique needs, creating greater clarity and confidence.
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Aon colleagues serve clients in more than 120 countries.
In golf, the caddy is not just the sidekick. They are the advisors to a player, but ultimately the player is the one who makes the final decision. With Aon, it’s very similar. They provide us data, they provide us analytics, they are giving us guidance on where we need to go, but the partnership allows us to make better decisions for how we grow moving forward.”
Jim Clarke
Vice President, Talent & Culture at PGA Tour
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The PGA Tour is a highly visible enterprise, but the global competition audiences see is only one part of the larger operation. Behind every tournament, broadcast, and professional player is a workforce of more than 1,300 employees. Supporting that workforce means making thoughtful decisions about health, benefits, and talent.
That’s where Aon brings value: combining deep expertise, data, and analytics with a broader perspective to help PGA Tour leaders better understand their people, evaluate options and make more informed decisions.
Watch full episode
aon.com.
